Coverart for item
The Resource Corporate communication, Paul A. Argenti

Corporate communication, Paul A. Argenti

Label
Corporate communication
Title
Corporate communication
Statement of responsibility
Paul A. Argenti
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Argenti, Paul A
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication in management
  • Communication in organizations
Label
Corporate communication, Paul A. Argenti
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Identity, image, reputation, and corporate advertising -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication
Control code
ocn795909513
Dimensions
23 cm
Edition
6th ed
Extent
xx, 307 p.
Isbn
9780073403175
Lccn
2012024863
System control number
(OCoLC)795909513
Label
Corporate communication, Paul A. Argenti
Publication
Bibliography note
Includes bibliographical references and index
Contents
The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Identity, image, reputation, and corporate advertising -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication
Control code
ocn795909513
Dimensions
23 cm
Edition
6th ed
Extent
xx, 307 p.
Isbn
9780073403175
Lccn
2012024863
System control number
(OCoLC)795909513

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
Processing Feedback ...