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The Resource Corporate communication : tactical guidelines for strategic practice, Michael B. Goodman and Peter B. Hirsch

Corporate communication : tactical guidelines for strategic practice, Michael B. Goodman and Peter B. Hirsch

Label
Corporate communication : tactical guidelines for strategic practice
Title
Corporate communication
Title remainder
tactical guidelines for strategic practice
Statement of responsibility
Michael B. Goodman and Peter B. Hirsch
Creator
Contributor
Subject
Language
eng
Summary
"Focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication ... This book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments"--Publisher abstract
Cataloging source
BTCTA
http://library.link/vocab/creatorDate
1949-
http://library.link/vocab/creatorName
Goodman, Michael B.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hirsch, Peter B
Series statement
Business Expert Press corporate communication collection,
http://library.link/vocab/subjectName
  • Business communication
  • Communication in management
  • Communication in organizations
  • Corporations
  • International cooperation
Label
Corporate communication : tactical guidelines for strategic practice, Michael B. Goodman and Peter B. Hirsch
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [141]-142) and index
Contents
Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources
Control code
ocn757491375
Dimensions
23 cm
Edition
1st ed
Extent
x, 145 p.
Isbn
9781606493083
Other physical details
ill.
System control number
(OCoLC)757491375
Label
Corporate communication : tactical guidelines for strategic practice, Michael B. Goodman and Peter B. Hirsch
Publication
Bibliography note
Includes bibliographical references (p. [141]-142) and index
Contents
Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources
Control code
ocn757491375
Dimensions
23 cm
Edition
1st ed
Extent
x, 145 p.
Isbn
9781606493083
Other physical details
ill.
System control number
(OCoLC)757491375

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