Coverart for item
The Resource Corporate communication : principles and practice, Jaishri Jethwaney

Corporate communication : principles and practice, Jaishri Jethwaney

Label
Corporate communication : principles and practice
Title
Corporate communication
Title remainder
principles and practice
Statement of responsibility
Jaishri Jethwaney
Creator
Subject
Language
eng
Cataloging source
NLE
http://library.link/vocab/creatorName
Jethwaney, Jaishri
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Communication in management
  • Communication in organizations
  • Communication in management
  • Communication in organizations
Label
Corporate communication : principles and practice, Jaishri Jethwaney
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Understanding corporate communication -- Media - dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication
Control code
ocn642290823
Dimensions
25 cm
Extent
xi, 432 p.
Isbn
9780198063650
Isbn Type
(pbk.)
Other physical details
ill.
System control number
(OCoLC)642290823
Label
Corporate communication : principles and practice, Jaishri Jethwaney
Publication
Bibliography note
Includes bibliographical references and index
Contents
Understanding corporate communication -- Media - dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication
Control code
ocn642290823
Dimensions
25 cm
Extent
xi, 432 p.
Isbn
9780198063650
Isbn Type
(pbk.)
Other physical details
ill.
System control number
(OCoLC)642290823

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