Coverart for item
The Resource Corporate communication : critical business asset for strategic global change, Michael B. Goodman and Peter B. Hirsch

Corporate communication : critical business asset for strategic global change, Michael B. Goodman and Peter B. Hirsch

Label
Corporate communication : critical business asset for strategic global change
Title
Corporate communication
Title remainder
critical business asset for strategic global change
Statement of responsibility
Michael B. Goodman and Peter B. Hirsch
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Goodman, Michael B
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hirsch, Peter B.
http://library.link/vocab/subjectName
  • Communication in management
  • Communication in organizations
  • Corporate culture
Label
Corporate communication : critical business asset for strategic global change, Michael B. Goodman and Peter B. Hirsch
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Communication and transformation in the global corporation -- Corporate communiction as a critical business asset in a time of global change -- The lifecycle of organizations and the role of corporate communication -- Major events for corporations -- Strategic models for corporate communication practice -- Ethical issues for multinational corporations -- Technology and the social network -- Political opportunities and risks within and across borders -- Metrics--measures that deternine corporate communication success -- Looking ahead
Control code
ocn881665774
Dimensions
26 cm
Extent
xx, 229 pages
Isbn
9781433119262
Isbn Type
(hardcover : alk. paper)
Lccn
2014019179
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)881665774
Label
Corporate communication : critical business asset for strategic global change, Michael B. Goodman and Peter B. Hirsch
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Communication and transformation in the global corporation -- Corporate communiction as a critical business asset in a time of global change -- The lifecycle of organizations and the role of corporate communication -- Major events for corporations -- Strategic models for corporate communication practice -- Ethical issues for multinational corporations -- Technology and the social network -- Political opportunities and risks within and across borders -- Metrics--measures that deternine corporate communication success -- Looking ahead
Control code
ocn881665774
Dimensions
26 cm
Extent
xx, 229 pages
Isbn
9781433119262
Isbn Type
(hardcover : alk. paper)
Lccn
2014019179
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)881665774

Library Locations

    • Manawatū LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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