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The Resource Corporate communication : a marketing viewpoint, Klement Podnar

Corporate communication : a marketing viewpoint, Klement Podnar

Label
Corporate communication : a marketing viewpoint
Title
Corporate communication
Title remainder
a marketing viewpoint
Statement of responsibility
Klement Podnar
Creator
Author
Subject
Language
  • eng
  • slv
  • eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Podnar, Klement
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication in organizations
  • Corporate culture
  • Corporate image
  • Organizational behavior
  • Marketing
Label
Corporate communication : a marketing viewpoint, Klement Podnar
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Duality of organizations
  • Purpose of corporate communications
  • 8.2.
  • Management as the company's spokesperson
  • 8.3.
  • Company's celebrity endorsers
  • 8.4.
  • Corporate visual identity (CVI)
  • 8.5.
  • Corporate and institutional advertising
  • 8.6.
  • 1.4.
  • Informal communications
  • 9.
  • Corporate associations: identity traits and corporate image
  • 9.1.
  • Corporate associations
  • 9.2.
  • Perception of a company
  • 9.3.
  • Identity traits
  • 9.4.
  • Focus of corporate communication: identity, image and reputation
  • Corporate image
  • 9.5.
  • Measuring corporate image
  • 9.6.
  • Critiques of corporate image
  • 9.7.
  • Achieving desired corporate image
  • 10.
  • Corporate associations: reputation and trust
  • 10.1.
  • 1.5.
  • Corporate reputation
  • 10.2.
  • Dimensions of corporate reputation
  • 10.3.
  • Corporate reputation management
  • 10.4.
  • Perceived external prestige of a company
  • 10.5.
  • Consequences of corporate reputation
  • 10.6.
  • Corporate communication in organizations
  • Forms and roles of trust
  • 10.7.
  • Definition of trust
  • 10.8.
  • Dimensions of trust
  • 10.9.
  • Consequences of bad reputation and mistrust
  • 11.
  • Organizational identification
  • 11.1.
  • 2.
  • Identification: main characteristics
  • 11.2.
  • Identifications in the work environment
  • 11.3.
  • Corporate and group identification of employees
  • 11.4.
  • Consumer identification
  • 11.5.
  • Brand communities
  • 11.6.
  • Corporate identity
  • Effects of organizational identification
  • 12.
  • Organizational commitment and social acceptability
  • 12.1.
  • Influence of organizational identification on commitment
  • 12.2.
  • Understanding organizational commitment
  • 12.3.
  • Dimensions of commitment
  • 12.4.
  • 2.1.
  • Effects of commitment
  • 12.5.
  • Social acceptability
  • Understanding corporate identity
  • 2.2.
  • Machine generated contents note:
  • Goals and corporate identity
  • 2.3.
  • Managing corporate identity
  • 2.4.
  • The role of branch identity
  • 2.5.
  • Articulation of corporate identity
  • 2.6.
  • Communicating corporate identity
  • 3.
  • 1.
  • Corporate brand and branding
  • 3.1.
  • Definition of corporate brand
  • 3.2.
  • Purpose and consequences of corporate brands
  • 3.3.
  • Corporate branding
  • 3.4.
  • Identity and position of corporate brands
  • 3.5.
  • Corporate communication framework
  • Company's brand architecture
  • 3.6.
  • Organizational structure of corporate brands
  • 3.7.
  • Corporate rebranding
  • 4.
  • Employer branding
  • 4.1.
  • Corporate brand and employees
  • 4.2.
  • 1.1.
  • Employer branding
  • 4.3.
  • Internal branding programmes
  • 4.4.
  • Internal branding and organizational identity and culture
  • 5.
  • Ethical branding and corporate social responsibility
  • 5.1.
  • Ethical branding and its misuses
  • 5.2.
  • The concept of corporate communication
  • Understanding corporate social responsibility
  • 5.3.
  • Societal expectations as the foundation of corporate social responsibility
  • 5.4.
  • Implementation of corporate social responsibility
  • 5.5.
  • Communicating corporate social responsibility
  • 5.6.
  • Reporting corporate social responsibility
  • 6.
  • 1.2.
  • Stakeholder management and communications
  • 6.1.
  • Stakeholder paradigm
  • 6.2.
  • Public and public sphere
  • 6.3.
  • Categories of stakeholders
  • 6.4.
  • Distribution of power among stakeholders
  • 6.5.
  • Overview of corporate communication
  • Criteria for classification of stakeholders
  • 6.6.
  • Stakeholder management
  • 6.7.
  • Stakeholder behaviour
  • 6.8.
  • Communication with stakeholders
  • 7.
  • Storytelling and issue management in times of change and crises
  • 7.1.
  • 1.3.
  • Definition of corporate story
  • 7.2.
  • Framework and structure of the corporate story
  • 7.3.
  • Plurality of corporate stories and their role in times of organizational changes
  • 7.4.
  • Communication in crisis
  • 8.
  • Corporate communications
  • 8.1.
Control code
ocn879034201
Dimensions
24 cm
Extent
vii, 225 pages
Isbn
9781138804722
Isbn Type
(pbk)
Lccn
2014016817
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)879034201
Label
Corporate communication : a marketing viewpoint, Klement Podnar
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Duality of organizations
  • Purpose of corporate communications
  • 8.2.
  • Management as the company's spokesperson
  • 8.3.
  • Company's celebrity endorsers
  • 8.4.
  • Corporate visual identity (CVI)
  • 8.5.
  • Corporate and institutional advertising
  • 8.6.
  • 1.4.
  • Informal communications
  • 9.
  • Corporate associations: identity traits and corporate image
  • 9.1.
  • Corporate associations
  • 9.2.
  • Perception of a company
  • 9.3.
  • Identity traits
  • 9.4.
  • Focus of corporate communication: identity, image and reputation
  • Corporate image
  • 9.5.
  • Measuring corporate image
  • 9.6.
  • Critiques of corporate image
  • 9.7.
  • Achieving desired corporate image
  • 10.
  • Corporate associations: reputation and trust
  • 10.1.
  • 1.5.
  • Corporate reputation
  • 10.2.
  • Dimensions of corporate reputation
  • 10.3.
  • Corporate reputation management
  • 10.4.
  • Perceived external prestige of a company
  • 10.5.
  • Consequences of corporate reputation
  • 10.6.
  • Corporate communication in organizations
  • Forms and roles of trust
  • 10.7.
  • Definition of trust
  • 10.8.
  • Dimensions of trust
  • 10.9.
  • Consequences of bad reputation and mistrust
  • 11.
  • Organizational identification
  • 11.1.
  • 2.
  • Identification: main characteristics
  • 11.2.
  • Identifications in the work environment
  • 11.3.
  • Corporate and group identification of employees
  • 11.4.
  • Consumer identification
  • 11.5.
  • Brand communities
  • 11.6.
  • Corporate identity
  • Effects of organizational identification
  • 12.
  • Organizational commitment and social acceptability
  • 12.1.
  • Influence of organizational identification on commitment
  • 12.2.
  • Understanding organizational commitment
  • 12.3.
  • Dimensions of commitment
  • 12.4.
  • 2.1.
  • Effects of commitment
  • 12.5.
  • Social acceptability
  • Understanding corporate identity
  • 2.2.
  • Machine generated contents note:
  • Goals and corporate identity
  • 2.3.
  • Managing corporate identity
  • 2.4.
  • The role of branch identity
  • 2.5.
  • Articulation of corporate identity
  • 2.6.
  • Communicating corporate identity
  • 3.
  • 1.
  • Corporate brand and branding
  • 3.1.
  • Definition of corporate brand
  • 3.2.
  • Purpose and consequences of corporate brands
  • 3.3.
  • Corporate branding
  • 3.4.
  • Identity and position of corporate brands
  • 3.5.
  • Corporate communication framework
  • Company's brand architecture
  • 3.6.
  • Organizational structure of corporate brands
  • 3.7.
  • Corporate rebranding
  • 4.
  • Employer branding
  • 4.1.
  • Corporate brand and employees
  • 4.2.
  • 1.1.
  • Employer branding
  • 4.3.
  • Internal branding programmes
  • 4.4.
  • Internal branding and organizational identity and culture
  • 5.
  • Ethical branding and corporate social responsibility
  • 5.1.
  • Ethical branding and its misuses
  • 5.2.
  • The concept of corporate communication
  • Understanding corporate social responsibility
  • 5.3.
  • Societal expectations as the foundation of corporate social responsibility
  • 5.4.
  • Implementation of corporate social responsibility
  • 5.5.
  • Communicating corporate social responsibility
  • 5.6.
  • Reporting corporate social responsibility
  • 6.
  • 1.2.
  • Stakeholder management and communications
  • 6.1.
  • Stakeholder paradigm
  • 6.2.
  • Public and public sphere
  • 6.3.
  • Categories of stakeholders
  • 6.4.
  • Distribution of power among stakeholders
  • 6.5.
  • Overview of corporate communication
  • Criteria for classification of stakeholders
  • 6.6.
  • Stakeholder management
  • 6.7.
  • Stakeholder behaviour
  • 6.8.
  • Communication with stakeholders
  • 7.
  • Storytelling and issue management in times of change and crises
  • 7.1.
  • 1.3.
  • Definition of corporate story
  • 7.2.
  • Framework and structure of the corporate story
  • 7.3.
  • Plurality of corporate stories and their role in times of organizational changes
  • 7.4.
  • Communication in crisis
  • 8.
  • Corporate communications
  • 8.1.
Control code
ocn879034201
Dimensions
24 cm
Extent
vii, 225 pages
Isbn
9781138804722
Isbn Type
(pbk)
Lccn
2014016817
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)879034201

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