Coverart for item
The Resource Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money, Kivi Leroux Miller

Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money, Kivi Leroux Miller

Label
Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money
Title
Content marketing for nonprofits
Title remainder
a communications map for engaging your community, becoming a favorite cause, and raising more money
Statement of responsibility
Kivi Leroux Miller
Creator
Author
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Leroux Miller, Kivi
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
The Jossey-Bass nonprofit guidebook series
http://library.link/vocab/subjectName
Nonprofit organizations
Label
Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money, Kivi Leroux Miller
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Hearing the call of the wild: the case for changing your communications approach -- Understanding this trek: how content marketing is different -- Planting your flag at the destination: setting content marketing goals and measuring progress -- Making friends on the trail: what supporters, participants, and influencers want from you -- Deciding on your trail name: the voice and style you want to be known for -- Carrying the load: how to staff your contetn marketing strategy -- Mapping it out: sketching out your big picture communications timeline -- What you'll talk about: deciding on the core topics you want to be known for -- Building your itinerary: designing your editorial calendar and adding your original content to it -- Conserving energy on the trail: repurposing your original content -- Handling suprises along the way: how to merge in what you can't plan -- Living in the moment: create relevant content for here and now -- Your Swiss army knife: reliable nonprofit content that always works -- Forgaing and filtering: curating content created by others -- The best trail mix recipe ever: adding metaphors and humor to your communications -- High tech on the trail: how technology helps you implement your content marketing strategy -- Websites -- Blogs -- Email -- Print newsletters -- Facebook -- Twitter -- Google+ -- Video -- Images -- Pinterest -- Mobile devices -- Conclusion: don't go if you won't have fun
Control code
ocn828481744
Dimensions
24 cm
Edition
First edition
Extent
xxxi, 392 pages
Isbn
9781118444023
Isbn Type
(paper/website)
Lccn
2013013519
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)828481744
Label
Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money, Kivi Leroux Miller
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Hearing the call of the wild: the case for changing your communications approach -- Understanding this trek: how content marketing is different -- Planting your flag at the destination: setting content marketing goals and measuring progress -- Making friends on the trail: what supporters, participants, and influencers want from you -- Deciding on your trail name: the voice and style you want to be known for -- Carrying the load: how to staff your contetn marketing strategy -- Mapping it out: sketching out your big picture communications timeline -- What you'll talk about: deciding on the core topics you want to be known for -- Building your itinerary: designing your editorial calendar and adding your original content to it -- Conserving energy on the trail: repurposing your original content -- Handling suprises along the way: how to merge in what you can't plan -- Living in the moment: create relevant content for here and now -- Your Swiss army knife: reliable nonprofit content that always works -- Forgaing and filtering: curating content created by others -- The best trail mix recipe ever: adding metaphors and humor to your communications -- High tech on the trail: how technology helps you implement your content marketing strategy -- Websites -- Blogs -- Email -- Print newsletters -- Facebook -- Twitter -- Google+ -- Video -- Images -- Pinterest -- Mobile devices -- Conclusion: don't go if you won't have fun
Control code
ocn828481744
Dimensions
24 cm
Edition
First edition
Extent
xxxi, 392 pages
Isbn
9781118444023
Isbn Type
(paper/website)
Lccn
2013013519
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)828481744

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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