Coverart for item
The Resource Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena, (electronic resource)

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena, (electronic resource)

Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century
Title
Contemporary perspectives on corporate marketing
Title remainder
contemplating corporate branding, marketing and communications in the 21st century
Statement of responsibility
edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
Contributor
Subject
Language
eng
Member of
Cataloging source
N$T
Dewey number
658.8
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Balmer, John M. T
  • Illia, Laura
  • Gonzalez del Valle Brena, Almudena
Series statement
Routledge interpretive marketing research
http://library.link/vocab/subjectName
  • Corporate image
  • Corporate culture
  • Communication in organizations
  • Branding (Marketing)
  • Corporations
Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena, (electronic resource)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
  • Managing the brand from within
  • Almudena Gonzalez Del Valle Brena
  • pt. 1
  • Managing corporate brands: integrating them with multiple and national identities
  • 4.
  • Confucius meets Mao: the changing Chinese national identity and implications for nation branding
  • Ying Fan
  • 5.
  • Corporate brand integration in mergers and acquisitions
  • Tim Oliver Brexendorf
  • Machine generated contents note:
  • pt. 2
  • An employee perspective to brand and identity management
  • 6.
  • Relationships and quality management: the Pastificio Rana case study
  • Stefania Romenti
  • 7.
  • Corporate branding: an employee perspective
  • Belen Rodriguez Canovas
  • pt. 3
  • Brand, CSR and reputation
  • 1.
  • 8.
  • Successfully establishing a green image for an established detergent brand: the S̀mall and Mighty' case
  • Gabriela Sinai
  • 9.
  • Haven't we met before? An investigation into the influence of familiarity on the cognitive process underlying reputation formation
  • Francesco Lurati
  • Organisational marketing: its nature and strategic significance
  • John M. T. Balmer
  • 2.
  • Corporate communication and the corporate persona
  • Stephen A. Greyser
  • 3.
Control code
ocn854988629
Dimensions
unknown
Extent
1 online resource (xix, 156 p.)
File format
unknown
Form of item
online
Isbn
9781135100605
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)854988629
Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena, (electronic resource)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
  • Managing the brand from within
  • Almudena Gonzalez Del Valle Brena
  • pt. 1
  • Managing corporate brands: integrating them with multiple and national identities
  • 4.
  • Confucius meets Mao: the changing Chinese national identity and implications for nation branding
  • Ying Fan
  • 5.
  • Corporate brand integration in mergers and acquisitions
  • Tim Oliver Brexendorf
  • Machine generated contents note:
  • pt. 2
  • An employee perspective to brand and identity management
  • 6.
  • Relationships and quality management: the Pastificio Rana case study
  • Stefania Romenti
  • 7.
  • Corporate branding: an employee perspective
  • Belen Rodriguez Canovas
  • pt. 3
  • Brand, CSR and reputation
  • 1.
  • 8.
  • Successfully establishing a green image for an established detergent brand: the S̀mall and Mighty' case
  • Gabriela Sinai
  • 9.
  • Haven't we met before? An investigation into the influence of familiarity on the cognitive process underlying reputation formation
  • Francesco Lurati
  • Organisational marketing: its nature and strategic significance
  • John M. T. Balmer
  • 2.
  • Corporate communication and the corporate persona
  • Stephen A. Greyser
  • 3.
Control code
ocn854988629
Dimensions
unknown
Extent
1 online resource (xix, 156 p.)
File format
unknown
Form of item
online
Isbn
9781135100605
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)854988629

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
Processing Feedback ...