Coverart for item
The Resource Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena

Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Title
Contemporary perspectives on corporate marketing
Title remainder
contemplating corporate branding, marketing and communications in the twenty-first century
Statement of responsibility
edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Balmer, John M. T
  • Illia, Laura
  • Gonzalez del Valle Brena, Almudena
Series statement
Routledge interpretive marketing research
Series volume
17
http://library.link/vocab/subjectName
  • Corporate image
  • Corporate culture
  • Communication in organizations
  • Branding (Marketing)
  • Corporations
Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Managing the brand from within
  • Almudena Gonzalez Del Valle Brena
  • pt. 1
  • Managing corporate brands: integrating them with multiple and national identities
  • 4.
  • Confucius meets Mao: the changing Chinese national identity and implications for nation branding
  • Ying Fan
  • 5.
  • Corporate brand integration in mergers and acquisitions
  • Tim Oliver Brexendorf
  • Machine generated contents note:
  • pt. 2
  • An employee perspective to brand and identity management
  • 6.
  • Relationships and quality management: the Pastificio Rana case study
  • Stefania Romenti
  • 7.
  • Corporate branding: an employee perspective
  • Belen Rodriguez Canovas
  • pt. 3
  • Brand, CSR and reputation
  • 1.
  • 8.
  • Successfully establishing a green image for an established detergent brand: the S̀mall and Mighty' case
  • Gabriela Sinai
  • 9.
  • Haven't we met before? An investigation into the influence of familiarity on the cognitive process underlying reputation formation
  • Francesco Lurati
  • Organisational marketing: its nature and strategic significance
  • John M. T. Balmer
  • 2.
  • Corporate communication and the corporate persona
  • Stephen A. Greyser
  • 3.
Control code
ocn800036051
Dimensions
24 cm
Extent
xix, 156 pages
Isbn
9780415662093
Isbn Type
(hardback)
Lccn
2013001761
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)800036051
Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Managing the brand from within
  • Almudena Gonzalez Del Valle Brena
  • pt. 1
  • Managing corporate brands: integrating them with multiple and national identities
  • 4.
  • Confucius meets Mao: the changing Chinese national identity and implications for nation branding
  • Ying Fan
  • 5.
  • Corporate brand integration in mergers and acquisitions
  • Tim Oliver Brexendorf
  • Machine generated contents note:
  • pt. 2
  • An employee perspective to brand and identity management
  • 6.
  • Relationships and quality management: the Pastificio Rana case study
  • Stefania Romenti
  • 7.
  • Corporate branding: an employee perspective
  • Belen Rodriguez Canovas
  • pt. 3
  • Brand, CSR and reputation
  • 1.
  • 8.
  • Successfully establishing a green image for an established detergent brand: the S̀mall and Mighty' case
  • Gabriela Sinai
  • 9.
  • Haven't we met before? An investigation into the influence of familiarity on the cognitive process underlying reputation formation
  • Francesco Lurati
  • Organisational marketing: its nature and strategic significance
  • John M. T. Balmer
  • 2.
  • Corporate communication and the corporate persona
  • Stephen A. Greyser
  • 3.
Control code
ocn800036051
Dimensions
24 cm
Extent
xix, 156 pages
Isbn
9780415662093
Isbn Type
(hardback)
Lccn
2013001761
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)800036051

Library Locations

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      -36.733330 174.700641
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