Coverart for item
The Resource Consumer behaviour, Zubin Sethna & Jim Blythe

Consumer behaviour, Zubin Sethna & Jim Blythe

Label
Consumer behaviour
Title
Consumer behaviour
Statement of responsibility
Zubin Sethna & Jim Blythe
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
ERL
http://library.link/vocab/creatorName
Sethna, Zubin
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Blythe, Jim
http://library.link/vocab/subjectName
  • Consumer behavior
  • Motivation research (Marketing)
Label
Consumer behaviour, Zubin Sethna & Jim Blythe
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Part One: Consumer behaviour in context -- Understanding consumer behaviour -- Consumer behaviour and the marketing mix -- The decision-making process, buyer behaviour and brand interaction -- Innovation and digital technologies -- Consumption in B2C vs. B2B -- Part Two: Psychological issues in consumer behaviour -- Drive, motivation and hedonism -- The self and personality -- Perception -- Learning and knowledge -- Attitude formation and change -- Part Three: Sociological issues in consumer behaviour -- Reference groups -- Age, gender and familial roles -- Culture and class -- Ethical consumption -- Part Four: Consumer behaviour in conclusion -- Post-purchase behaviour
Control code
ocn960990594
Dimensions
25 cm
Edition
3rd edition
Extent
xxi, 499 pages
Isbn
9781473919136
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)960990594
Label
Consumer behaviour, Zubin Sethna & Jim Blythe
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Part One: Consumer behaviour in context -- Understanding consumer behaviour -- Consumer behaviour and the marketing mix -- The decision-making process, buyer behaviour and brand interaction -- Innovation and digital technologies -- Consumption in B2C vs. B2B -- Part Two: Psychological issues in consumer behaviour -- Drive, motivation and hedonism -- The self and personality -- Perception -- Learning and knowledge -- Attitude formation and change -- Part Three: Sociological issues in consumer behaviour -- Reference groups -- Age, gender and familial roles -- Culture and class -- Ethical consumption -- Part Four: Consumer behaviour in conclusion -- Post-purchase behaviour
Control code
ocn960990594
Dimensions
25 cm
Edition
3rd edition
Extent
xxi, 499 pages
Isbn
9781473919136
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)960990594

Library Locations

    • Manawatū LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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