Coverart for item
The Resource Communicating causes : strategic public relations for the non-profit sector, edited by Nicky Garsten and Ian Bruce

Communicating causes : strategic public relations for the non-profit sector, edited by Nicky Garsten and Ian Bruce

Label
Communicating causes : strategic public relations for the non-profit sector
Title
Communicating causes
Title remainder
strategic public relations for the non-profit sector
Statement of responsibility
edited by Nicky Garsten and Ian Bruce
Contributor
Editor
Subject
Language
eng
Summary
"Non-profit organizations (NPOs) across the world are facing approbation as well as criticisms. Trust in NPOs needs to grow for NPOs to operate effectively to support causes; but how? The editors of this book have persuaded PR experts from the UK and around the world, and from a variety of PR specialisms operating across different organizational forms, to share their knowledge, experience and some of their secrets. These contributions are scaffolded with many authoritative academic and practical references to allow readers to follow up their interests. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management for non-profits. Subjects then covered include: global communications planning, successful digital communications; developing strong brands; planning internal communications and securing meaningful outcomes. Corporate partnerships are examined with a new fit to partner test; and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. The expert perspectives offered in this book provide support to current and future communicators."--Provided by publisher
Cataloging source
N$T
Dewey number
658.048
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Garsten, Nicky
  • Bruce, Ian
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Nonprofit organizations
  • Communication in organizations
Label
Communicating causes : strategic public relations for the non-profit sector, edited by Nicky Garsten and Ian Bruce
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction Communicating causes: strategic public relations for the non-profit sector / Nicky Garsten adn Ian Bruce -- Part 1. Civil society, governance and issues -- Non-profit PR as the voice of civil society / Brian Lamb -- Governance in the non-profit sector: the role of trustees in reputation management / Elizabeth Chamberlain and Stuart Etherington -- Non-profit issues management: a new approach to resist the label of 'risk' / Michaela O'Brien -- Part 2. Communicating to build trust -- Beyond clicks for causes: enabling agile digital communicaitons / Ann Longley and Tove Norström -- The emergence and growth of strategic partnerships between NGOs and corporates: balancing risks and leveraging communications / Kevin Read and Caroline Diehl -- Non-profit branding through marketing and PR / Ian Bruce, Colin Bryne and Hannah Myers -- Strategic illustrations of non-profit success? An exploration into the evolution, purposes and ethics of case studies / Nicky Garsten, Kevin Read and Mazia Yassim -- Internal communication in NGOs: planning an essential element of PR / Liam FitzPatrick -- Making a difference in the world - and proving it: PR measurement in the non-profit sector / Orla Graham -- Part 3. PR in the broader non-profit sector -- PR for housing associations: the communicatinos challenges of profit for purpose / Patrick Law -- Trade union PR: the working voice / Nigel Stanley -- Social enterprise PR: doing business whilst doing good / Tove Nordström -- Part 4. Around the world: global and national non-profit communications -- INGO communications: global strategic planning / Joe Barrell -- Non-profit PR in Inia / Prema Sagar, Rama Iyer and Nupur Chaturvedi -- NGO communications in a one-party state: the context and characteristics of non-profit advocacy communications in China / David Horton Smith, Seal Lang and Nicky Garsten -- Public relations in the South African non-profit sector: partnerships for social change / Dalien Rene Benecke and Lida Hiltzhausen -- The rise of volunteering in Brazil: new perspectives, partnerships and paradigms / Paulo Nassar, Gustavo Carbonaro and Natália Tamura
Control code
on1040592629
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781351022224
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1040592629
Label
Communicating causes : strategic public relations for the non-profit sector, edited by Nicky Garsten and Ian Bruce
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction Communicating causes: strategic public relations for the non-profit sector / Nicky Garsten adn Ian Bruce -- Part 1. Civil society, governance and issues -- Non-profit PR as the voice of civil society / Brian Lamb -- Governance in the non-profit sector: the role of trustees in reputation management / Elizabeth Chamberlain and Stuart Etherington -- Non-profit issues management: a new approach to resist the label of 'risk' / Michaela O'Brien -- Part 2. Communicating to build trust -- Beyond clicks for causes: enabling agile digital communicaitons / Ann Longley and Tove Norström -- The emergence and growth of strategic partnerships between NGOs and corporates: balancing risks and leveraging communications / Kevin Read and Caroline Diehl -- Non-profit branding through marketing and PR / Ian Bruce, Colin Bryne and Hannah Myers -- Strategic illustrations of non-profit success? An exploration into the evolution, purposes and ethics of case studies / Nicky Garsten, Kevin Read and Mazia Yassim -- Internal communication in NGOs: planning an essential element of PR / Liam FitzPatrick -- Making a difference in the world - and proving it: PR measurement in the non-profit sector / Orla Graham -- Part 3. PR in the broader non-profit sector -- PR for housing associations: the communicatinos challenges of profit for purpose / Patrick Law -- Trade union PR: the working voice / Nigel Stanley -- Social enterprise PR: doing business whilst doing good / Tove Nordström -- Part 4. Around the world: global and national non-profit communications -- INGO communications: global strategic planning / Joe Barrell -- Non-profit PR in Inia / Prema Sagar, Rama Iyer and Nupur Chaturvedi -- NGO communications in a one-party state: the context and characteristics of non-profit advocacy communications in China / David Horton Smith, Seal Lang and Nicky Garsten -- Public relations in the South African non-profit sector: partnerships for social change / Dalien Rene Benecke and Lida Hiltzhausen -- The rise of volunteering in Brazil: new perspectives, partnerships and paradigms / Paulo Nassar, Gustavo Carbonaro and Natália Tamura
Control code
on1040592629
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781351022224
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1040592629

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
Processing Feedback ...