Coverart for item
The Resource Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione

Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione

Label
Chaotics : the business of managing and marketing in the age of turbulence
Title
Chaotics
Title remainder
the business of managing and marketing in the age of turbulence
Statement of responsibility
Philip Kotler and John A. Caslione
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Caslione, John A
http://library.link/vocab/subjectName
  • Business cycles
  • Globalization
  • Management
  • Marketing
Label
Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [191]-200) and index
Color
multicolored
Contents
1. The World Has Entered a New Economic Stage: From Normality to Turbulence -- What Is Market Turbulence? -- Factors That Can Cause Chaos -- 2. Management's Wrong Responses to Turbulence Now Become Dangerous -- Resource Allocation Decisions That Undermine Core Strategy and Culture -- Across-the-Board Spending Cuts versus Focused and Measured Actions -- Quick Fixes to Preserve Cash Flow, Putting Key Stakeholders at Risk -- Reducing Marketing, Brand, and New Product Development Expenses -- Declining Sales and Price Discounting -- Decoupling from Customers by Reducing Sales-Related Expenses -- Cutting Back on Training and Development Expenses in Economic Crises -- Undervaluing Suppliers and Distributors -- 3. The Chaotics Model: Managing Vulnerability and Opportunity -- Constructing an Early-Warning System (EWS) -- Construction of Key Scenarios -- Scenario and Strategy Selection -- 4. Designing Management Systems for Resilience -- The Chaotics Management System -- Finance and Information Technology -- Manufacturing/Operations -- Purchasing/Procurement -- Human Resources -- 5. Designing Marketing Systems for Resilience -- Common Marketing Reactions to Crises -- Strategic Marketing Responses to Crises -- Operational Issues Facing the Marketing Department -- Operational Issues Facing the Sales Department -- 6. Thriving in the Age of Turbulence: Achieving Business Enterprise Sustainability -- Business Enterprise Sustainability (BES)
Control code
41696902
Dimensions
24 cm
Dimensions
unknown
Edition
1st ed
Extent
xiii, 206 p.
Form of item
electronic
Isbn
9780814415214
Other physical details
ill.
Specific material designation
remote
System control number
  • ECHO.10292219
  • (OCoLC)ocn276334364
Label
Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione
Publication
Bibliography note
Includes bibliographical references (p. [191]-200) and index
Color
multicolored
Contents
1. The World Has Entered a New Economic Stage: From Normality to Turbulence -- What Is Market Turbulence? -- Factors That Can Cause Chaos -- 2. Management's Wrong Responses to Turbulence Now Become Dangerous -- Resource Allocation Decisions That Undermine Core Strategy and Culture -- Across-the-Board Spending Cuts versus Focused and Measured Actions -- Quick Fixes to Preserve Cash Flow, Putting Key Stakeholders at Risk -- Reducing Marketing, Brand, and New Product Development Expenses -- Declining Sales and Price Discounting -- Decoupling from Customers by Reducing Sales-Related Expenses -- Cutting Back on Training and Development Expenses in Economic Crises -- Undervaluing Suppliers and Distributors -- 3. The Chaotics Model: Managing Vulnerability and Opportunity -- Constructing an Early-Warning System (EWS) -- Construction of Key Scenarios -- Scenario and Strategy Selection -- 4. Designing Management Systems for Resilience -- The Chaotics Management System -- Finance and Information Technology -- Manufacturing/Operations -- Purchasing/Procurement -- Human Resources -- 5. Designing Marketing Systems for Resilience -- Common Marketing Reactions to Crises -- Strategic Marketing Responses to Crises -- Operational Issues Facing the Marketing Department -- Operational Issues Facing the Sales Department -- 6. Thriving in the Age of Turbulence: Achieving Business Enterprise Sustainability -- Business Enterprise Sustainability (BES)
Control code
41696902
Dimensions
24 cm
Dimensions
unknown
Edition
1st ed
Extent
xiii, 206 p.
Form of item
electronic
Isbn
9780814415214
Other physical details
ill.
Specific material designation
remote
System control number
  • ECHO.10292219
  • (OCoLC)ocn276334364

Library Locations

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      -40.385340 175.617349
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