Coverart for item
The Resource Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione

Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione

Label
Chaotics : the business of managing and marketing in the age of turbulence
Title
Chaotics
Title remainder
the business of managing and marketing in the age of turbulence
Statement of responsibility
Philip Kotler and John A. Caslione
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into
Cataloging source
N$T
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
658
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Caslione, John A
http://library.link/vocab/subjectName
  • Marketing
  • Management
  • Business cycles
  • Globalization
Label
Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 191-200) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The World Has Entered a New Economic Stage: From Normality to Turbulence -- What Is Market Turbulence? -- Factors That Can Cause Chaos -- 2. Management's Wrong Responses to Turbulence Now Become Dangerous -- Resource Allocation Decisions That Undermine Core Strategy and Culture -- Across-the-Board Spending Cuts versus Focused and Measured Actions -- Quick Fixes to Preserve Cash Flow, Putting Key Stakeholders at Risk -- Reducing Marketing, Brand, and New Product Development Expenses -- Declining Sales and Price Discounting -- Decoupling from Customers by Reducing Sales-Related Expenses -- Cutting Back on Training and Development Expenses in Economic Crises -- Undervaluing Suppliers and Distributors -- 3. The Chaotics Model: Managing Vulnerability and Opportunity -- Constructing an Early-Warning System (EWS) -- Construction of Key Scenarios -- Scenario and Strategy Selection -- 4. Designing Management Systems for Resilience -- The Chaotics Management System -- Finance and Information Technology -- Manufacturing/Operations -- Purchasing/Procurement -- Human Resources -- 5. Designing Marketing Systems for Resilience -- Common Marketing Reactions to Crises -- Strategic Marketing Responses to Crises -- Operational Issues Facing the Marketing Department -- Operational Issues Facing the Sales Department -- 6. Thriving in the Age of Turbulence: Achieving Business Enterprise Sustainability -- Business Enterprise Sustainability (BES)
Control code
ocn351551723
Dimensions
unknown
Edition
1st ed
Extent
1 online resource (xiii, 206 pages)
File format
unknown
Form of item
online
Isbn
9781282091306
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)351551723
Label
Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 191-200) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The World Has Entered a New Economic Stage: From Normality to Turbulence -- What Is Market Turbulence? -- Factors That Can Cause Chaos -- 2. Management's Wrong Responses to Turbulence Now Become Dangerous -- Resource Allocation Decisions That Undermine Core Strategy and Culture -- Across-the-Board Spending Cuts versus Focused and Measured Actions -- Quick Fixes to Preserve Cash Flow, Putting Key Stakeholders at Risk -- Reducing Marketing, Brand, and New Product Development Expenses -- Declining Sales and Price Discounting -- Decoupling from Customers by Reducing Sales-Related Expenses -- Cutting Back on Training and Development Expenses in Economic Crises -- Undervaluing Suppliers and Distributors -- 3. The Chaotics Model: Managing Vulnerability and Opportunity -- Constructing an Early-Warning System (EWS) -- Construction of Key Scenarios -- Scenario and Strategy Selection -- 4. Designing Management Systems for Resilience -- The Chaotics Management System -- Finance and Information Technology -- Manufacturing/Operations -- Purchasing/Procurement -- Human Resources -- 5. Designing Marketing Systems for Resilience -- Common Marketing Reactions to Crises -- Strategic Marketing Responses to Crises -- Operational Issues Facing the Marketing Department -- Operational Issues Facing the Sales Department -- 6. Thriving in the Age of Turbulence: Achieving Business Enterprise Sustainability -- Business Enterprise Sustainability (BES)
Control code
ocn351551723
Dimensions
unknown
Edition
1st ed
Extent
1 online resource (xiii, 206 pages)
File format
unknown
Form of item
online
Isbn
9781282091306
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)351551723

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