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The Resource Campaigning for President 2016 : strategy and tactics, edited by Dennis W. Johnson and Lara M. Brown

Campaigning for President 2016 : strategy and tactics, edited by Dennis W. Johnson and Lara M. Brown

Label
Campaigning for President 2016 : strategy and tactics
Title
Campaigning for President 2016
Title remainder
strategy and tactics
Statement of responsibility
edited by Dennis W. Johnson and Lara M. Brown
Contributor
Subject
Language
eng
Summary
"Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn't Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 EditionThe 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sandifers insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning."--Provided by publisher
Dewey number
324.9730932
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Johnson, Dennis W.,
  • Brown, Lara M.,
http://library.link/vocab/subjectName
  • Presidents
  • Political campaigns
  • United States
Label
Campaigning for President 2016 : strategy and tactics, edited by Dennis W. Johnson and Lara M. Brown
Instantiates
Publication
Copyright
Note
  • "First edition published by Routledge 2009"--Title page verso
  • "Second edition published by Routledge 2013"--Title page verso
Bibliography note
Includes bibliographical references and index
Contents
Preface -- The Election of 2016 / Dennis W. Johnson -- Part 1. The Primaries -- Part 2. Money and Communication -- Part 3. The General Election
Control code
on1003228244
Edition
Third edition
Extent
1 online resource
Form of item
online
Isbn
9781351673624
Note
Taylor & Francis
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)1003228244
Label
Campaigning for President 2016 : strategy and tactics, edited by Dennis W. Johnson and Lara M. Brown
Publication
Copyright
Note
  • "First edition published by Routledge 2009"--Title page verso
  • "Second edition published by Routledge 2013"--Title page verso
Bibliography note
Includes bibliographical references and index
Contents
Preface -- The Election of 2016 / Dennis W. Johnson -- Part 1. The Primaries -- Part 2. Money and Communication -- Part 3. The General Election
Control code
on1003228244
Edition
Third edition
Extent
1 online resource
Form of item
online
Isbn
9781351673624
Note
Taylor & Francis
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)1003228244

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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