Coverart for item
The Resource Business analytics for Sales and Marketing Managers : How to Compete in the Information Age, Gert H.N. Laursen, (electronic resource)

Business analytics for Sales and Marketing Managers : How to Compete in the Information Age, Gert H.N. Laursen, (electronic resource)

Label
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age
Title
Business analytics for Sales and Marketing Managers
Title remainder
How to Compete in the Information Age
Statement of responsibility
Gert H.N. Laursen
Creator
Subject
Language
eng
Summary
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Laursen, Gert H. N
Dewey number
658.8/34
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Wiley and SAS Business Series
Series volume
41
http://library.link/vocab/subjectName
  • Consumers' preferences
  • Consumers
Label
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age, Gert H.N. Laursen, (electronic resource)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
Control code
ocn717296569
Dimensions
unknown
Extent
1 online resource (xiii, 242 pages)
File format
unknown
Form of item
online
Isbn
9781118030370
Level of compression
unknown
Note
Wiley
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)717296569
Label
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age, Gert H.N. Laursen, (electronic resource)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
Control code
ocn717296569
Dimensions
unknown
Extent
1 online resource (xiii, 242 pages)
File format
unknown
Form of item
online
Isbn
9781118030370
Level of compression
unknown
Note
Wiley
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)717296569

Library Locations

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