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The Resource Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer

Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer

Label
Brandstorm : surviving and thriving in the new consumer-led marketplace
Title
Brandstorm
Title remainder
surviving and thriving in the new consumer-led marketplace
Statement of responsibility
Liz Nickles, with Savita Iyer
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Nickles, Elizabeth
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Iyer, Savita
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Product management
Label
Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction: the boss is back -- The Brandzilla effect -- Brave new brand world -- Once upon a time: selling versus storytelling -- If Bieber was a burger -- "Oh this is going to be addictive" -- Bury me branded -- A tale of three Kings -- From boaters to bloggers -- Diamond dust: luxury goes digital -- The virtual gold rush -- Brand alchemy: turning lead into gold -- Raised by wolves, pecked to death by goslings -- Raising Lazarus: the dead live again -- Regulatory musical chairs: when the music stops -- On the way to - what? -- The yellow brick road
Control code
ocn811426834
Dimensions
25 cm
Edition
1st ed
Extent
xii, 243 p.
Isbn
9780230341685
Isbn Type
(hbk.)
Lccn
2012035566
System control number
(OCoLC)811426834
Label
Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction: the boss is back -- The Brandzilla effect -- Brave new brand world -- Once upon a time: selling versus storytelling -- If Bieber was a burger -- "Oh this is going to be addictive" -- Bury me branded -- A tale of three Kings -- From boaters to bloggers -- Diamond dust: luxury goes digital -- The virtual gold rush -- Brand alchemy: turning lead into gold -- Raised by wolves, pecked to death by goslings -- Raising Lazarus: the dead live again -- Regulatory musical chairs: when the music stops -- On the way to - what? -- The yellow brick road
Control code
ocn811426834
Dimensions
25 cm
Edition
1st ed
Extent
xii, 243 p.
Isbn
9780230341685
Isbn Type
(hbk.)
Lccn
2012035566
System control number
(OCoLC)811426834

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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