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The Resource Brands, geographic origin, and the global economy : a history from the nineteenth century to the present, David M. Higgins, Newcastle University

Brands, geographic origin, and the global economy : a history from the nineteenth century to the present, David M. Higgins, Newcastle University

Label
Brands, geographic origin, and the global economy : a history from the nineteenth century to the present
Title
Brands, geographic origin, and the global economy
Title remainder
a history from the nineteenth century to the present
Statement of responsibility
David M. Higgins, Newcastle University
Creator
Subject
Language
eng
Summary
Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains
Member of
http://library.link/vocab/creatorName
Higgins, David M.,
Dewey number
346.04/88
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Cambridge studies in the emergence of global enterprise
http://library.link/vocab/subjectName
  • Marks of origin
  • Trademarks
  • Names, Geographical
Label
Brands, geographic origin, and the global economy : a history from the nineteenth century to the present, David M. Higgins, Newcastle University
Instantiates
Publication
Note
Title from publisher's bibliographic system (viewed on 30 May 2018)
Control code
CR9781139507059
Extent
1 online resource (xi, 334 pages)
Form of item
online
Isbn
9781139507059
Isbn Type
(ebook)
Other physical details
digital, PDF file(s)
Specific material designation
remote
System control number
CR9781139507059
Label
Brands, geographic origin, and the global economy : a history from the nineteenth century to the present, David M. Higgins, Newcastle University
Publication
Note
Title from publisher's bibliographic system (viewed on 30 May 2018)
Control code
CR9781139507059
Extent
1 online resource (xi, 334 pages)
Form of item
online
Isbn
9781139507059
Isbn Type
(ebook)
Other physical details
digital, PDF file(s)
Specific material designation
remote
System control number
CR9781139507059

Library Locations

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