The Resource Brands and branding geographies, edited by Andy Pike
Brands and branding geographies, edited by Andy Pike
Resource Information
The item Brands and branding geographies, edited by Andy Pike represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Massey University Library, University of New Zealand.This item is available to borrow from 2 library branches.
Resource Information
The item Brands and branding geographies, edited by Andy Pike represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Massey University Library, University of New Zealand.
This item is available to borrow from 2 library branches.
- Language
- eng
- Extent
- xv, 356 p.
- Contents
-
- 3.
- Brands: Boundary method objects and media space
- Celia Lury
- pt. II
- Brands and branding geographies - goods, services and knowledges
- 4.
- Brands in the making: A life history approach
- Neil Ward
- 5.
- The making of place: Consumers and place-affiliated brands
- pt. I
- Liz Moor
- 6.
- Sports equipment: Mixing performance with brands -- the role of the consumers
- Atle Hauge
- 7.
- Consumer capitalism and brand fetishism: The case of fashion brands in Bulgaria
- Ulrich Ermann
- 8.
- Sensing brands, branding scents: On perfume creation in the fragrance industry
- Bodo Kubartz
- Introduction - conceptualising and theorising brands and branding geographies
- 9.
- Constructing brands from the outside? Brand channels, cyclical clusters and global circuits
- Johan Jansson
- 10.
- The making and recontextualizing of ̀competitiveness' as a knowledge brand across different sites and scales
- Ngai-Ling Sum
- pt. III
- Brands and branding geographies - spaces and places
- 11.
- Branding Hoxton: Cultural landscapes of post-industrial London
- 1.
- Andrew Harris
- 12.
- Branding provincial cities: The politics of inclusion, strategy and commitment
- Henrik Halkier
- 13.
- Design activism meets place-branding: Reconfiguring urban representation and everyday practice
- Guy Julier
- 14.
- Place branding and cooperation: Can a network of places be a brand?
- Cecilia Pasquinelli
- Introduction: Brands and branding geographies
- 15.
- Branding a Roman frontier in the twenty-first century
- Dominic Medway
- 16.
- Packaging political projects in geographical imaginaries: The rise of nation branding
- Nick Lewis
- 17.
- Beyond the nation brand: The role of image and identity in international relations
- Simon Anholt
- pt. IV
- Andy Pike
- CONCLUSIONS
- 18.
- Creativity, brands, finance and beyond: Notes towards a theoretical perspective on city branding
- Adam Arvidsson
- 19.
- Conclusions: Brands and branding geographies
- Andy Pike
- 2.
- Of places and brands
- Nicolas Papadopoulos
- Isbn
- 9780857930842
- Label
- Brands and branding geographies
- Title
- Brands and branding geographies
- Statement of responsibility
- edited by Andy Pike
- Language
- eng
- Cataloging source
- N$T
- http://library.link/vocab/creatorDate
- 1968-
- http://library.link/vocab/creatorName
- Pike, Andy
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Brand name products
- Globalization
- Label
- Brands and branding geographies, edited by Andy Pike
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (p. 338-340) and index
- Color
- multicolored
- Contents
-
- 3.
- Brands: Boundary method objects and media space
- Celia Lury
- pt. II
- Brands and branding geographies - goods, services and knowledges
- 4.
- Brands in the making: A life history approach
- Neil Ward
- 5.
- The making of place: Consumers and place-affiliated brands
- pt. I
- Liz Moor
- 6.
- Sports equipment: Mixing performance with brands -- the role of the consumers
- Atle Hauge
- 7.
- Consumer capitalism and brand fetishism: The case of fashion brands in Bulgaria
- Ulrich Ermann
- 8.
- Sensing brands, branding scents: On perfume creation in the fragrance industry
- Bodo Kubartz
- Introduction - conceptualising and theorising brands and branding geographies
- 9.
- Constructing brands from the outside? Brand channels, cyclical clusters and global circuits
- Johan Jansson
- 10.
- The making and recontextualizing of ̀competitiveness' as a knowledge brand across different sites and scales
- Ngai-Ling Sum
- pt. III
- Brands and branding geographies - spaces and places
- 11.
- Branding Hoxton: Cultural landscapes of post-industrial London
- 1.
- Andrew Harris
- 12.
- Branding provincial cities: The politics of inclusion, strategy and commitment
- Henrik Halkier
- 13.
- Design activism meets place-branding: Reconfiguring urban representation and everyday practice
- Guy Julier
- 14.
- Place branding and cooperation: Can a network of places be a brand?
- Cecilia Pasquinelli
- Introduction: Brands and branding geographies
- 15.
- Branding a Roman frontier in the twenty-first century
- Dominic Medway
- 16.
- Packaging political projects in geographical imaginaries: The rise of nation branding
- Nick Lewis
- 17.
- Beyond the nation brand: The role of image and identity in international relations
- Simon Anholt
- pt. IV
- Andy Pike
- CONCLUSIONS
- 18.
- Creativity, brands, finance and beyond: Notes towards a theoretical perspective on city branding
- Adam Arvidsson
- 19.
- Conclusions: Brands and branding geographies
- Andy Pike
- 2.
- Of places and brands
- Nicolas Papadopoulos
- Control code
- ocn756699627
- Dimensions
- 25 cm
- Dimensions
- unknown
- Extent
- xv, 356 p.
- File format
- unknown
- Form of item
- online
- Isbn
- 9780857930842
- Isbn Type
- (electronic bk.)
- Level of compression
- unknown
- Other physical details
- ill.
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)756699627
- Label
- Brands and branding geographies, edited by Andy Pike
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (p. 338-340) and index
- Color
- multicolored
- Contents
-
- 3.
- Brands: Boundary method objects and media space
- Celia Lury
- pt. II
- Brands and branding geographies - goods, services and knowledges
- 4.
- Brands in the making: A life history approach
- Neil Ward
- 5.
- The making of place: Consumers and place-affiliated brands
- pt. I
- Liz Moor
- 6.
- Sports equipment: Mixing performance with brands -- the role of the consumers
- Atle Hauge
- 7.
- Consumer capitalism and brand fetishism: The case of fashion brands in Bulgaria
- Ulrich Ermann
- 8.
- Sensing brands, branding scents: On perfume creation in the fragrance industry
- Bodo Kubartz
- Introduction - conceptualising and theorising brands and branding geographies
- 9.
- Constructing brands from the outside? Brand channels, cyclical clusters and global circuits
- Johan Jansson
- 10.
- The making and recontextualizing of ̀competitiveness' as a knowledge brand across different sites and scales
- Ngai-Ling Sum
- pt. III
- Brands and branding geographies - spaces and places
- 11.
- Branding Hoxton: Cultural landscapes of post-industrial London
- 1.
- Andrew Harris
- 12.
- Branding provincial cities: The politics of inclusion, strategy and commitment
- Henrik Halkier
- 13.
- Design activism meets place-branding: Reconfiguring urban representation and everyday practice
- Guy Julier
- 14.
- Place branding and cooperation: Can a network of places be a brand?
- Cecilia Pasquinelli
- Introduction: Brands and branding geographies
- 15.
- Branding a Roman frontier in the twenty-first century
- Dominic Medway
- 16.
- Packaging political projects in geographical imaginaries: The rise of nation branding
- Nick Lewis
- 17.
- Beyond the nation brand: The role of image and identity in international relations
- Simon Anholt
- pt. IV
- Andy Pike
- CONCLUSIONS
- 18.
- Creativity, brands, finance and beyond: Notes towards a theoretical perspective on city branding
- Adam Arvidsson
- 19.
- Conclusions: Brands and branding geographies
- Andy Pike
- 2.
- Of places and brands
- Nicolas Papadopoulos
- Control code
- ocn756699627
- Dimensions
- 25 cm
- Dimensions
- unknown
- Extent
- xv, 356 p.
- File format
- unknown
- Form of item
- online
- Isbn
- 9780857930842
- Isbn Type
- (electronic bk.)
- Level of compression
- unknown
- Other physical details
- ill.
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)756699627
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.massey.ac.nz/portal/Brands-and-branding-geographies-edited-by-Andy/bUqbOwQVWFo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.massey.ac.nz/portal/Brands-and-branding-geographies-edited-by-Andy/bUqbOwQVWFo/">Brands and branding geographies, edited by Andy Pike</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.massey.ac.nz/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.massey.ac.nz/">Massey University Library, University of New Zealand</a></span></span></span></span></div>
