Coverart for item
The Resource Brands and branding geographies, edited by Andy Pike

Brands and branding geographies, edited by Andy Pike

Label
Brands and branding geographies
Title
Brands and branding geographies
Statement of responsibility
edited by Andy Pike
Creator
Subject
Language
eng
Cataloging source
N$T
http://library.link/vocab/creatorDate
1968-
http://library.link/vocab/creatorName
Pike, Andy
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Globalization
Label
Brands and branding geographies, edited by Andy Pike
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. 338-340) and index
Color
multicolored
Contents
  • 3.
  • Brands: Boundary method objects and media space
  • Celia Lury
  • pt. II
  • Brands and branding geographies - goods, services and knowledges
  • 4.
  • Brands in the making: A life history approach
  • Neil Ward
  • 5.
  • The making of place: Consumers and place-affiliated brands
  • pt. I
  • Liz Moor
  • 6.
  • Sports equipment: Mixing performance with brands -- the role of the consumers
  • Atle Hauge
  • 7.
  • Consumer capitalism and brand fetishism: The case of fashion brands in Bulgaria
  • Ulrich Ermann
  • 8.
  • Sensing brands, branding scents: On perfume creation in the fragrance industry
  • Bodo Kubartz
  • Introduction - conceptualising and theorising brands and branding geographies
  • 9.
  • Constructing brands from the outside? Brand channels, cyclical clusters and global circuits
  • Johan Jansson
  • 10.
  • The making and recontextualizing of ̀competitiveness' as a knowledge brand across different sites and scales
  • Ngai-Ling Sum
  • pt. III
  • Brands and branding geographies - spaces and places
  • 11.
  • Branding Hoxton: Cultural landscapes of post-industrial London
  • 1.
  • Andrew Harris
  • 12.
  • Branding provincial cities: The politics of inclusion, strategy and commitment
  • Henrik Halkier
  • 13.
  • Design activism meets place-branding: Reconfiguring urban representation and everyday practice
  • Guy Julier
  • 14.
  • Place branding and cooperation: Can a network of places be a brand?
  • Cecilia Pasquinelli
  • Introduction: Brands and branding geographies
  • 15.
  • Branding a Roman frontier in the twenty-first century
  • Dominic Medway
  • 16.
  • Packaging political projects in geographical imaginaries: The rise of nation branding
  • Nick Lewis
  • 17.
  • Beyond the nation brand: The role of image and identity in international relations
  • Simon Anholt
  • pt. IV
  • Andy Pike
  • CONCLUSIONS
  • 18.
  • Creativity, brands, finance and beyond: Notes towards a theoretical perspective on city branding
  • Adam Arvidsson
  • 19.
  • Conclusions: Brands and branding geographies
  • Andy Pike
  • 2.
  • Of places and brands
  • Nicolas Papadopoulos
Control code
ocn756699627
Dimensions
25 cm
Dimensions
unknown
Extent
xv, 356 p.
File format
unknown
Form of item
online
Isbn
9780857930842
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)756699627
Label
Brands and branding geographies, edited by Andy Pike
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. 338-340) and index
Color
multicolored
Contents
  • 3.
  • Brands: Boundary method objects and media space
  • Celia Lury
  • pt. II
  • Brands and branding geographies - goods, services and knowledges
  • 4.
  • Brands in the making: A life history approach
  • Neil Ward
  • 5.
  • The making of place: Consumers and place-affiliated brands
  • pt. I
  • Liz Moor
  • 6.
  • Sports equipment: Mixing performance with brands -- the role of the consumers
  • Atle Hauge
  • 7.
  • Consumer capitalism and brand fetishism: The case of fashion brands in Bulgaria
  • Ulrich Ermann
  • 8.
  • Sensing brands, branding scents: On perfume creation in the fragrance industry
  • Bodo Kubartz
  • Introduction - conceptualising and theorising brands and branding geographies
  • 9.
  • Constructing brands from the outside? Brand channels, cyclical clusters and global circuits
  • Johan Jansson
  • 10.
  • The making and recontextualizing of ̀competitiveness' as a knowledge brand across different sites and scales
  • Ngai-Ling Sum
  • pt. III
  • Brands and branding geographies - spaces and places
  • 11.
  • Branding Hoxton: Cultural landscapes of post-industrial London
  • 1.
  • Andrew Harris
  • 12.
  • Branding provincial cities: The politics of inclusion, strategy and commitment
  • Henrik Halkier
  • 13.
  • Design activism meets place-branding: Reconfiguring urban representation and everyday practice
  • Guy Julier
  • 14.
  • Place branding and cooperation: Can a network of places be a brand?
  • Cecilia Pasquinelli
  • Introduction: Brands and branding geographies
  • 15.
  • Branding a Roman frontier in the twenty-first century
  • Dominic Medway
  • 16.
  • Packaging political projects in geographical imaginaries: The rise of nation branding
  • Nick Lewis
  • 17.
  • Beyond the nation brand: The role of image and identity in international relations
  • Simon Anholt
  • pt. IV
  • Andy Pike
  • CONCLUSIONS
  • 18.
  • Creativity, brands, finance and beyond: Notes towards a theoretical perspective on city branding
  • Adam Arvidsson
  • 19.
  • Conclusions: Brands and branding geographies
  • Andy Pike
  • 2.
  • Of places and brands
  • Nicolas Papadopoulos
Control code
ocn756699627
Dimensions
25 cm
Dimensions
unknown
Extent
xv, 356 p.
File format
unknown
Form of item
online
Isbn
9780857930842
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)756699627

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • Manawatū LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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