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The Resource Branding@the.digital.age, edited by Richard Gerstman and Herb Meyers

Branding@the.digital.age, edited by Richard Gerstman and Herb Meyers

Label
Branding@the.digital.age
Title
Branding@the.digital.age
Statement of responsibility
edited by Richard Gerstman and Herb Meyers
Contributor
Subject
Language
eng
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Gerstman, Richard
  • Meyers, Herb
http://library.link/vocab/subjectName
  • Brand name products
  • Electronic commerce
Label
Branding@the.digital.age, edited by Richard Gerstman and Herb Meyers
Instantiates
Publication
Contents
  • 3.
  • e-retailing: a look ahead
  • Frederick J. Horowitz
  • 4.
  • web brands
  • Hilary Billings
  • 5.
  • the strategic role of e-branding
  • Deborah Chae and Andy Bateman
  • 6.
  • introduction
  • the dynamics of package goods on the internet
  • Vivienne Lee Bechtold
  • 7.
  • brand design for digital viewing
  • Charles E. Brymer
  • 8.
  • interactive brand design research
  • Rudy Nadilo
  • 9.
  • interfacing with the consumer
  • Herbert Meyers and Richard Gerstman
  • David A. Burwick
  • 10.
  • interfacing with advertising
  • Jonathan Nelson
  • 11.
  • brand identity and the law
  • Allan Poulter and Morag Macdonald
  • 12.
  • a look ahead: e-biz in the new millennium
  • Robert J. Herbold
  • 1.
  • the internet explosion
  • Bojana Fazarinc
  • 2.
  • from retailing to e-tailing
  • David B. Green
Control code
6309610
Dimensions
24 cm
Extent
xii, 178 p. :
Isbn
9780333947692
System control number
  • (Uk)gb A10X5027
  • 6309610
  • (BNAtoc) 2001036552
Label
Branding@the.digital.age, edited by Richard Gerstman and Herb Meyers
Publication
Contents
  • 3.
  • e-retailing: a look ahead
  • Frederick J. Horowitz
  • 4.
  • web brands
  • Hilary Billings
  • 5.
  • the strategic role of e-branding
  • Deborah Chae and Andy Bateman
  • 6.
  • introduction
  • the dynamics of package goods on the internet
  • Vivienne Lee Bechtold
  • 7.
  • brand design for digital viewing
  • Charles E. Brymer
  • 8.
  • interactive brand design research
  • Rudy Nadilo
  • 9.
  • interfacing with the consumer
  • Herbert Meyers and Richard Gerstman
  • David A. Burwick
  • 10.
  • interfacing with advertising
  • Jonathan Nelson
  • 11.
  • brand identity and the law
  • Allan Poulter and Morag Macdonald
  • 12.
  • a look ahead: e-biz in the new millennium
  • Robert J. Herbold
  • 1.
  • the internet explosion
  • Bojana Fazarinc
  • 2.
  • from retailing to e-tailing
  • David B. Green
Control code
6309610
Dimensions
24 cm
Extent
xii, 178 p. :
Isbn
9780333947692
System control number
  • (Uk)gb A10X5027
  • 6309610
  • (BNAtoc) 2001036552

Library Locations

    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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