Coverart for item
The Resource Branding television, Catherine Johnson

Branding television, Catherine Johnson

Label
Branding television
Title
Branding television
Statement of responsibility
Catherine Johnson
Creator
Subject
Language
eng
Summary
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with the
Member of
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Johnson, Catherine
Dewey number
384.55068/8
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Comedia
http://library.link/vocab/subjectName
  • Television broadcasting
  • Television broadcasting
  • Branding (Marketing)
  • Branding (Marketing)
Label
Branding television, Catherine Johnson
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
Control code
ocn785925636
Dimensions
unknown
Extent
1 online resource (xvii, 197 pages)
File format
unknown
Form of item
online
Isbn
9781136618550
Level of compression
unknown
Note
Taylor & Francis
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)785925636
Label
Branding television, Catherine Johnson
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
Control code
ocn785925636
Dimensions
unknown
Extent
1 online resource (xvii, 197 pages)
File format
unknown
Form of item
online
Isbn
9781136618550
Level of compression
unknown
Note
Taylor & Francis
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)785925636

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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