Coverart for item
The Resource Branding TV : principles and practices, by Walter McDowell and Alan Batten

Branding TV : principles and practices, by Walter McDowell and Alan Batten

Label
Branding TV : principles and practices
Title
Branding TV
Title remainder
principles and practices
Statement of responsibility
by Walter McDowell and Alan Batten
Creator
Contributor
Subject
Language
eng
Summary
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity
http://library.link/vocab/creatorName
McDowell, Walter
Dewey number
384.55/1
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Batten, Alan
  • National Association of Broadcasters
http://library.link/vocab/subjectName
  • Television broadcasting
  • Brand name products
Target audience
specialized
Label
Branding TV : principles and practices, by Walter McDowell and Alan Batten
Instantiates
Publication
Note
Previous edition: Washington, D.C.: National Association of Broadcasters. 1999
Antecedent source
unknown
Bibliography note
Includes bibliographical references (page 143) and index
Color
multicolored
Contents
CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future
Control code
ocm74671153
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (x, 158 pages)
File format
unknown
Form of item
online
Isbn
9780080460437
Level of compression
unknown
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)74671153
Label
Branding TV : principles and practices, by Walter McDowell and Alan Batten
Publication
Note
Previous edition: Washington, D.C.: National Association of Broadcasters. 1999
Antecedent source
unknown
Bibliography note
Includes bibliographical references (page 143) and index
Color
multicolored
Contents
CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future
Control code
ocm74671153
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (x, 158 pages)
File format
unknown
Form of item
online
Isbn
9780080460437
Level of compression
unknown
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)74671153

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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