Coverart for item
The Resource Brand rewired : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe

Brand rewired : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe

Label
Brand rewired : connecting intellectual property, branding, and creativity strategy
Title
Brand rewired
Title remainder
connecting intellectual property, branding, and creativity strategy
Statement of responsibility
Anne H. Chasser, Jennifer C. Wolfe
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Chasser, Anne H
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wolfe, Jennifer C
http://library.link/vocab/subjectName
  • Product management
  • Branding (Marketing)
  • Intellectual property
  • Strategic planning
Label
Brand rewired : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
ocn495780819
Dimensions
24 cm
Extent
xvi, 224 p.
Isbn
9780470575420
Isbn Type
(cloth/website)
Lccn
2010003828
Other physical details
ill.
System control number
(OCoLC)495780819
Label
Brand rewired : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe
Publication
Bibliography note
Includes bibliographical references and index
Control code
ocn495780819
Dimensions
24 cm
Extent
xvi, 224 p.
Isbn
9780470575420
Isbn Type
(cloth/website)
Lccn
2010003828
Other physical details
ill.
System control number
(OCoLC)495780819

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
Processing Feedback ...