Coverart for item
The Resource Boundary spanning elements and the marketing function in organizations : concepts and empirical studies, Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors

Boundary spanning elements and the marketing function in organizations : concepts and empirical studies, Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors

Label
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
Title
Boundary spanning elements and the marketing function in organizations
Title remainder
concepts and empirical studies
Statement of responsibility
Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors
Contributor
Editor
Subject
Language
eng
Summary
"This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management, etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements"--Book jacket
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Label
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies, Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • Ramendra Singh and Rakesh Singh
  • Exploring the role of salesperson attributes and service behaviors in adaptive selling
  • See Mei (Mandy) Lo and Piyush Sharma
  • The
  • mediating role of role stress in the relationship between goal orientation and job satisfaction among salespersons : an empirical study
  • Sunil Sahadev, Keyoor Purani and Satish K. Nair
  • Management interventions and prosocial behaviours : understanding the mediating mechanisms
  • Anna-Lena Ackfeldt and Neeru Malhotra --
  • Customer responses to service failure and recovery experiences
  • Jaywant Singh and Benedetta Crisafulli
  • Managing boundary spanning elements : an introduction
  • Boundary objects and end user engagement : illustrations from the social enterprise domain
  • Unnikrishnan K. Nair and Ankita Tandon
  • Boundary spanning challenges in a co-creative enterprise : lesson from social problem-solving collaborations
  • Satish K. Nair
  • Sunil Sahadev, Keyoor Purani, and Neeru Malhotra
  • Customer cyberbullying : the experiences of India's international-facing call centre agents
  • Premilla D'Cruz and Ernesto Noronha
  • A
  • study of service worker burnout in Russia
  • Michel Rod, Nicholas J. Ashill, and Tanya Gibbs
  • Drivers of salesperson's customer orientation : a work value perspective
Control code
15968689
Dimensions
25 cm
Extent
vi, 173 pages
Isbn
9783319134390
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Label
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies, Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • Ramendra Singh and Rakesh Singh
  • Exploring the role of salesperson attributes and service behaviors in adaptive selling
  • See Mei (Mandy) Lo and Piyush Sharma
  • The
  • mediating role of role stress in the relationship between goal orientation and job satisfaction among salespersons : an empirical study
  • Sunil Sahadev, Keyoor Purani and Satish K. Nair
  • Management interventions and prosocial behaviours : understanding the mediating mechanisms
  • Anna-Lena Ackfeldt and Neeru Malhotra --
  • Customer responses to service failure and recovery experiences
  • Jaywant Singh and Benedetta Crisafulli
  • Managing boundary spanning elements : an introduction
  • Boundary objects and end user engagement : illustrations from the social enterprise domain
  • Unnikrishnan K. Nair and Ankita Tandon
  • Boundary spanning challenges in a co-creative enterprise : lesson from social problem-solving collaborations
  • Satish K. Nair
  • Sunil Sahadev, Keyoor Purani, and Neeru Malhotra
  • Customer cyberbullying : the experiences of India's international-facing call centre agents
  • Premilla D'Cruz and Ernesto Noronha
  • A
  • study of service worker burnout in Russia
  • Michel Rod, Nicholas J. Ashill, and Tanya Gibbs
  • Drivers of salesperson's customer orientation : a work value perspective
Control code
15968689
Dimensions
25 cm
Extent
vi, 173 pages
Isbn
9783319134390
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations

Library Locations

    • Manawatū LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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