Coverart for item
The Resource Beyond the low-cost business : rethinking the business model, Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon

Beyond the low-cost business : rethinking the business model, Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon

Label
Beyond the low-cost business : rethinking the business model
Title
Beyond the low-cost business
Title remainder
rethinking the business model
Statement of responsibility
Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Valls, Josep-Francesc
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Cost effectiveness
  • Cost control
  • Business planning
  • Management
Label
Beyond the low-cost business : rethinking the business model, Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- The birth of the low cost phenomenon -- Reinventing your business model (RYBM) -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices: IKEA, ING DIRECT, Mercadona and Privalia -- Epilogue: expansion, innovation, price sensitivity and wealth
Control code
ocn808413670
Dimensions
23 cm
Extent
xiii, 199 p.
Isbn
9781137277527
Lccn
2012045419
Other physical details
ill.
System control number
(OCoLC)808413670
Label
Beyond the low-cost business : rethinking the business model, Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- The birth of the low cost phenomenon -- Reinventing your business model (RYBM) -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices: IKEA, ING DIRECT, Mercadona and Privalia -- Epilogue: expansion, innovation, price sensitivity and wealth
Control code
ocn808413670
Dimensions
23 cm
Extent
xiii, 199 p.
Isbn
9781137277527
Lccn
2012045419
Other physical details
ill.
System control number
(OCoLC)808413670

Library Locations

    • Manawatū LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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