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The Resource Be your own brand : a breakthrough formula for standing out from the crowd, by David McNally and Karl Speak

Be your own brand : a breakthrough formula for standing out from the crowd, by David McNally and Karl Speak

Label
Be your own brand : a breakthrough formula for standing out from the crowd
Title
Be your own brand
Title remainder
a breakthrough formula for standing out from the crowd
Statement of responsibility
by David McNally and Karl Speak
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Be Your Own Brand presents a new and compelling brand-development model - "personal brand management" - to help you succeed by building on your own unique values and beliefs. These "branded" relationships will let you be more of who you are, not less, in all facets of your life. And Be Your Own Brand will help you create relationships that, like the best brands in the world of business, truly stand the test of time. This innovative brand development approach will also benefit companies and organizations of all types by harnessing the power of the individual to ignite the collective brand building power inside the organization."--BOOK JACKET
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
McNally, David
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1951-
http://library.link/vocab/relatedWorkOrContributorName
Speak, Karl
http://library.link/vocab/subjectName
  • Identity (Psychology)
  • Brand name products
Label
Be your own brand : a breakthrough formula for standing out from the crowd, by David McNally and Karl Speak
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 5.
  • Personal Brand Framework
  • 6.
  • Personal Brand Promise
  • 7.
  • Personal Brand Strategies
  • 8.
  • Sign Up or Sign Out
  • 9.
  • The Courage to Live Your Brand
  • 1.
  • App. I.
  • Brand Values Profile
  • App. II.
  • Personal Brand Manifestos
  • Personal Branding
  • 2.
  • Personal Brand Characteristics
  • 3.
  • Personal Brand Dimensions
  • 4.
  • Personal Brand Authenticity
Control code
6535729
Dimensions
24 cm
Extent
x, 146 p.
Isbn
9781576751411
Lccn
2001043852
Other physical details
ill.
System control number
  • (DLC) 2001043852
  • 6535729
  • (BNAtoc) 2001043852
Label
Be your own brand : a breakthrough formula for standing out from the crowd, by David McNally and Karl Speak
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 5.
  • Personal Brand Framework
  • 6.
  • Personal Brand Promise
  • 7.
  • Personal Brand Strategies
  • 8.
  • Sign Up or Sign Out
  • 9.
  • The Courage to Live Your Brand
  • 1.
  • App. I.
  • Brand Values Profile
  • App. II.
  • Personal Brand Manifestos
  • Personal Branding
  • 2.
  • Personal Brand Characteristics
  • 3.
  • Personal Brand Dimensions
  • 4.
  • Personal Brand Authenticity
Control code
6535729
Dimensions
24 cm
Extent
x, 146 p.
Isbn
9781576751411
Lccn
2001043852
Other physical details
ill.
System control number
  • (DLC) 2001043852
  • 6535729
  • (BNAtoc) 2001043852

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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