The Resource Balancing marketing education and information technology : matching needs or needing a better match ?/, Lynne Eagle, Lynn Hunt and Philip Kitchen

Balancing marketing education and information technology : matching needs or needing a better match ?/, Lynne Eagle, Lynn Hunt and Philip Kitchen

Label
Balancing marketing education and information technology : matching needs or needing a better match ?/
Title
Balancing marketing education and information technology
Title remainder
matching needs or needing a better match ?/
Statement of responsibility
Lynne Eagle, Lynn Hunt and Philip Kitchen
Creator
Contributor
Subject
Language
eng
Member of
Additional physical form
Also available via the World Wide Web
http://library.link/vocab/creatorName
Eagle, Lynne
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Hunt, Lynn Maud
  • Kitchen, Philip J
  • Massey University
Series statement
Working paper series,
Series volume
no. 02.17
http://library.link/vocab/subjectName
  • Marketing
  • Computer-assisted instruction
  • Computer-assisted instruction
  • Students
  • Learning
Label
Balancing marketing education and information technology : matching needs or needing a better match ?/, Lynne Eagle, Lynn Hunt and Philip Kitchen
Instantiates
Publication
Note
"November 2002."
Bibliography note
Includes bibliographical references (p. 16-19)
Control code
7437072
Dimensions
30 cm
Extent
19 p.
Other physical details
ill.
System control number
(NLNZils)810740
Label
Balancing marketing education and information technology : matching needs or needing a better match ?/, Lynne Eagle, Lynn Hunt and Philip Kitchen
Publication
Note
"November 2002."
Bibliography note
Includes bibliographical references (p. 16-19)
Control code
7437072
Dimensions
30 cm
Extent
19 p.
Other physical details
ill.
System control number
(NLNZils)810740

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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