Coverart for item
The Resource B2B brand management, Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi, (electronic resource)

B2B brand management, Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi, (electronic resource)

Label
B2B brand management
Title
B2B brand management
Statement of responsibility
Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
Title variation
Business to business brand management
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods."--Jacket
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
658.827
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Pfoertsch, Waldemar
  • Michi, Ines
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
Label
B2B brand management, Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [331]-342) and index
Color
multicolored
Contents
Being known or being one of many -- To brand or not to brand -- B2B branding dimensions -- acceleration through branding -- Success stories of B2B branding -- Beware of branding pitfalls -- Future perspective
Control code
ocn262691395
Dimensions
unknown
Extent
1 online resource (xvi, 357 p.)
Form of item
online
Isbn
9783540253600
Isbn Type
(Cloth)
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)262691395
Label
B2B brand management, Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [331]-342) and index
Color
multicolored
Contents
Being known or being one of many -- To brand or not to brand -- B2B branding dimensions -- acceleration through branding -- Success stories of B2B branding -- Beware of branding pitfalls -- Future perspective
Control code
ocn262691395
Dimensions
unknown
Extent
1 online resource (xvi, 357 p.)
Form of item
online
Isbn
9783540253600
Isbn Type
(Cloth)
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)262691395

Library Locations

    • InternetBorrow it
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