Coverart for item
The Resource B2B brand management, Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi

B2B brand management, Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi

Label
B2B brand management
Title
B2B brand management
Statement of responsibility
Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
Title variation
  • B to B brand management
  • Business to business brand management
Creator
Contributor
Subject
Genre
Language
eng
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Pfoertsch, Waldemar
  • Michi, Ines
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
Label
B2B brand management, Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [331]-342) and index
Contents
  • Ch. 5.
  • Success stories of B2B branding
  • Ch. 6.
  • Beware of branding pitfalls
  • Ch. 7.
  • Future perspective
  • Ch. 1.
  • Being known or being one of many
  • Ch. 2.
  • To brand or not to brand
  • Ch. 3.
  • B2B branding dimensions
  • Ch. 4.
  • Acceleration through branding
Control code
11070514
Extent
  • xvi, 357 p.
  • c 24 cm
Isbn
9783540253600
Isbn Type
(alk. paper)
Lccn
2006930595
Other physical details
ill. ;
Label
B2B brand management, Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
Publication
Bibliography note
Includes bibliographical references (p. [331]-342) and index
Contents
  • Ch. 5.
  • Success stories of B2B branding
  • Ch. 6.
  • Beware of branding pitfalls
  • Ch. 7.
  • Future perspective
  • Ch. 1.
  • Being known or being one of many
  • Ch. 2.
  • To brand or not to brand
  • Ch. 3.
  • B2B branding dimensions
  • Ch. 4.
  • Acceleration through branding
Control code
11070514
Extent
  • xvi, 357 p.
  • c 24 cm
Isbn
9783540253600
Isbn Type
(alk. paper)
Lccn
2006930595
Other physical details
ill. ;

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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