Coverart for item
The Resource Attracting investors : a marketing approach to finding funds for your business, Philip Kotler, Hermawan Kartajaya, David S. Young

Attracting investors : a marketing approach to finding funds for your business, Philip Kotler, Hermawan Kartajaya, David S. Young

Label
Attracting investors : a marketing approach to finding funds for your business
Title
Attracting investors
Title remainder
a marketing approach to finding funds for your business
Statement of responsibility
Philip Kotler, Hermawan Kartajaya, David S. Young
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Kotler, Philip
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1947-
http://library.link/vocab/relatedWorkOrContributorName
  • Kartajaya, Hermawan
  • Young, David S
http://library.link/vocab/subjectName
  • Venture capital
  • Small business
  • New business enterprises
Label
Attracting investors : a marketing approach to finding funds for your business, Philip Kotler, Hermawan Kartajaya, David S. Young
Instantiates
Publication
Contents
  • 3.
  • Early-stage financing : the role of business angels
  • 4.
  • Private equity : unleashing your company's potential value
  • 5.
  • Lenders : raising funds from banks and other financial institutions
  • Pt. 3.
  • Tools for attracting and keeping investors and lenders
  • 6.
  • Strategy : how to win investors' mind share
  • Pt. 1.
  • 7.
  • Tactic : how to win investors' market share
  • 8.
  • Value : how to win investors' heart share
  • Pt. 4.
  • Epilogue
  • 9.
  • Get your marketing right!
  • Introduction
  • 1.
  • Marketing to investors and lenders : what the capital markets want
  • 2.
  • Raising capital : an overview of your alternatives
  • Pt. 2.
  • Understanding investors and lenders
Control code
8407596
Dimensions
24 cm
Extent
ix, 246 p.
Isbn
9780471646563
Isbn Type
(cloth)
Lccn
2004008610
Other physical details
ill.
System control number
  • (BNAtoc) 2004008610
  • (DLC) 2004008610
Label
Attracting investors : a marketing approach to finding funds for your business, Philip Kotler, Hermawan Kartajaya, David S. Young
Publication
Contents
  • 3.
  • Early-stage financing : the role of business angels
  • 4.
  • Private equity : unleashing your company's potential value
  • 5.
  • Lenders : raising funds from banks and other financial institutions
  • Pt. 3.
  • Tools for attracting and keeping investors and lenders
  • 6.
  • Strategy : how to win investors' mind share
  • Pt. 1.
  • 7.
  • Tactic : how to win investors' market share
  • 8.
  • Value : how to win investors' heart share
  • Pt. 4.
  • Epilogue
  • 9.
  • Get your marketing right!
  • Introduction
  • 1.
  • Marketing to investors and lenders : what the capital markets want
  • 2.
  • Raising capital : an overview of your alternatives
  • Pt. 2.
  • Understanding investors and lenders
Control code
8407596
Dimensions
24 cm
Extent
ix, 246 p.
Isbn
9780471646563
Isbn Type
(cloth)
Lccn
2004008610
Other physical details
ill.
System control number
  • (BNAtoc) 2004008610
  • (DLC) 2004008610

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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