Coverart for item
The Resource Architecting experience : a marketing science and digital analytics handbook, Scot R Wheeler, (electronic resource)

Architecting experience : a marketing science and digital analytics handbook, Scot R Wheeler, (electronic resource)

Label
Architecting experience : a marketing science and digital analytics handbook
Title
Architecting experience
Title remainder
a marketing science and digital analytics handbook
Statement of responsibility
Scot R Wheeler
Creator
Author
Subject
Language
eng
Member of
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Wheeler, Scot R
Dewey number
658.8/02
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Advances and opportunities with big data and analytics AOBDA
Series volume
vol. 1
http://library.link/vocab/subjectName
  • Communication in marketing
  • Digital media
Label
Architecting experience : a marketing science and digital analytics handbook, Scot R Wheeler, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The applied digital analytics playbook (adap) part one -- The changing world of owned media -- Earned media: organic social & seo -- Paid media analytics -- Testing & optimization. marketing automation. attribution -- Data management, models and algorithms -- The cultural and organizational impact of data -- Conclusion
Control code
ocn936119949
Dimensions
unknown
Extent
1 online resource (xii, 268 pages.)
Form of item
online
Isbn
9789814678421
Isbn Type
(electronic book)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
(OCoLC)936119949
Label
Architecting experience : a marketing science and digital analytics handbook, Scot R Wheeler, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The applied digital analytics playbook (adap) part one -- The changing world of owned media -- Earned media: organic social & seo -- Paid media analytics -- Testing & optimization. marketing automation. attribution -- Data management, models and algorithms -- The cultural and organizational impact of data -- Conclusion
Control code
ocn936119949
Dimensions
unknown
Extent
1 online resource (xii, 268 pages.)
Form of item
online
Isbn
9789814678421
Isbn Type
(electronic book)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
(OCoLC)936119949

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
Processing Feedback ...