Coverart for item
The Resource American businesses in China : balancing culture and communication, Nancy Lynch Street and Marilyn J. Matelski

American businesses in China : balancing culture and communication, Nancy Lynch Street and Marilyn J. Matelski

Label
American businesses in China : balancing culture and communication
Title
American businesses in China
Title remainder
balancing culture and communication
Statement of responsibility
Nancy Lynch Street and Marilyn J. Matelski
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Street, Nancy Lynch
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
Matelski, Marilyn J.
http://library.link/vocab/subjectName
  • Corporations, American
  • Corporate culture
  • China
  • National characteristics, Chinese
Label
American businesses in China : balancing culture and communication, Nancy Lynch Street and Marilyn J. Matelski
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 329-346) and index
Contents
Chronology of Chinese-American Trade, 1786-2008 -- 1. The Chinese Worldview -- 2. Issues in Globalization -- 3. China's Changing Consumer Landscape -- 4. Case Study: Educational Programs and Exchanges in China -- 5. Case Study: Two Art Exhibitions Cross the Pacific -- 6. Case Study: General Electric and Sesame Street - A True Joint Venture -- 7. Case Study: The Holiday Inn Network in China - More Is Better -- 8. Case Study: Daimler Chrysler - Silence in China After the "Deal Heard 'Round the World" -- 9. Case Study: The Foxboro Company - Infrastructure's Hidden Jewel -- 10. Case Study: The 2008 Beijing Olympics - Panning for "The Gold" -- 11. Epilogue -- App. A. China Profile - App. B. Traditional Chinese Holidays and Festivals -- App. C. Contrasting Cultures -- App. D. Council on International Educational Exchange -- App. E. Information and Resources -- App. F. Norms for Negotiation
Control code
ocn224447287
Dimensions
23 cm
Edition
2nd ed., Expanded and rev. ed
Extent
x, 349 p.
Isbn
9780786435920
Isbn Type
(softcover : alk. paper)
Lccn
2008017046
System control number
(OCoLC)224447287
Label
American businesses in China : balancing culture and communication, Nancy Lynch Street and Marilyn J. Matelski
Publication
Bibliography note
Includes bibliographical references (p. 329-346) and index
Contents
Chronology of Chinese-American Trade, 1786-2008 -- 1. The Chinese Worldview -- 2. Issues in Globalization -- 3. China's Changing Consumer Landscape -- 4. Case Study: Educational Programs and Exchanges in China -- 5. Case Study: Two Art Exhibitions Cross the Pacific -- 6. Case Study: General Electric and Sesame Street - A True Joint Venture -- 7. Case Study: The Holiday Inn Network in China - More Is Better -- 8. Case Study: Daimler Chrysler - Silence in China After the "Deal Heard 'Round the World" -- 9. Case Study: The Foxboro Company - Infrastructure's Hidden Jewel -- 10. Case Study: The 2008 Beijing Olympics - Panning for "The Gold" -- 11. Epilogue -- App. A. China Profile - App. B. Traditional Chinese Holidays and Festivals -- App. C. Contrasting Cultures -- App. D. Council on International Educational Exchange -- App. E. Information and Resources -- App. F. Norms for Negotiation
Control code
ocn224447287
Dimensions
23 cm
Edition
2nd ed., Expanded and rev. ed
Extent
x, 349 p.
Isbn
9780786435920
Isbn Type
(softcover : alk. paper)
Lccn
2008017046
System control number
(OCoLC)224447287

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