Coverart for item
The Resource Advertising transformed : the new rules for the digital age, Fons Van Dyck

Advertising transformed : the new rules for the digital age, Fons Van Dyck

Label
Advertising transformed : the new rules for the digital age
Title
Advertising transformed
Title remainder
the new rules for the digital age
Statement of responsibility
Fons Van Dyck
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Van Dyck, Fons
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Internet advertising
  • Digital media
Label
Advertising transformed : the new rules for the digital age, Fons Van Dyck
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • What are Facebook fans really worth?
  • 02.
  • The advertising ecosystem
  • Always in motion
  • AIDA and ADIA: the best of both worlds
  • Thresholds
  • 03.
  • Creativity is king
  • Bad advertising can cost lots of money
  • Creative advertising enhances brand recall
  • Machine generated contents note:
  • Divergent or relevant?
  • Creativity rhymes with effectivity
  • 04.
  • Consumers as advertising creatives
  • Success factors for brands
  • Personality makes the difference
  • Co-creation with stakeholders
  • pt. TWO
  • Hybrid marketing
  • 05.
  • pt. ONE
  • USP or ESP?
  • How to make a difference
  • USPs work for known brands
  • Emotions sell
  • 06.
  • Global or local?
  • Standardization vs adaptation
  • Ready for a global advertising approach?
  • Convergence of demand
  • Comparable advertising regulations
  • The essence of advertising today
  • The availability of media
  • A comparable competitive position
  • Competence of the advertising agency
  • Global orientation
  • International experience
  • Autonomy of local subsidiaries
  • Ability to build up brands
  • Glocals and glaliens
  • Values determine consumer preferences
  • A nuanced picture
  • 01.
  • 07.
  • Conscience or cash?
  • The CSR paradox
  • How to avoid corporate hypocrisy
  • Sustainable consumers don't exist
  • Green advertising works
  • Putting green in the picture
  • Reputation as the icing on the cake
  • 08.
  • Old or new?
  • What is effective advertising?
  • Nostalgia in uncertain times
  • Modern retro
  • Thoughts for the future
  • 09.
  • Advertising and ROI
  • ROMI: Measuring is knowing
  • Advertising in times of recession
  • Do investors like advertising?
  • Advertising or R&D?
  • Strong brands have added financial value
  • The advertising paradox
  • 10.
  • The new capitalism
  • Mirror, mirror on the wall...
  • Ethical advertising as the norm
  • The new capitalism
  • The importance of the light buyer
  • Direct and indirect effects of advertising
Control code
ocn849204594
Dimensions
24 cm
Extent
xxiv, 171 pages
Isbn
9780749471484
Lccn
2013044127
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)849204594
Label
Advertising transformed : the new rules for the digital age, Fons Van Dyck
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • What are Facebook fans really worth?
  • 02.
  • The advertising ecosystem
  • Always in motion
  • AIDA and ADIA: the best of both worlds
  • Thresholds
  • 03.
  • Creativity is king
  • Bad advertising can cost lots of money
  • Creative advertising enhances brand recall
  • Machine generated contents note:
  • Divergent or relevant?
  • Creativity rhymes with effectivity
  • 04.
  • Consumers as advertising creatives
  • Success factors for brands
  • Personality makes the difference
  • Co-creation with stakeholders
  • pt. TWO
  • Hybrid marketing
  • 05.
  • pt. ONE
  • USP or ESP?
  • How to make a difference
  • USPs work for known brands
  • Emotions sell
  • 06.
  • Global or local?
  • Standardization vs adaptation
  • Ready for a global advertising approach?
  • Convergence of demand
  • Comparable advertising regulations
  • The essence of advertising today
  • The availability of media
  • A comparable competitive position
  • Competence of the advertising agency
  • Global orientation
  • International experience
  • Autonomy of local subsidiaries
  • Ability to build up brands
  • Glocals and glaliens
  • Values determine consumer preferences
  • A nuanced picture
  • 01.
  • 07.
  • Conscience or cash?
  • The CSR paradox
  • How to avoid corporate hypocrisy
  • Sustainable consumers don't exist
  • Green advertising works
  • Putting green in the picture
  • Reputation as the icing on the cake
  • 08.
  • Old or new?
  • What is effective advertising?
  • Nostalgia in uncertain times
  • Modern retro
  • Thoughts for the future
  • 09.
  • Advertising and ROI
  • ROMI: Measuring is knowing
  • Advertising in times of recession
  • Do investors like advertising?
  • Advertising or R&D?
  • Strong brands have added financial value
  • The advertising paradox
  • 10.
  • The new capitalism
  • Mirror, mirror on the wall...
  • Ethical advertising as the norm
  • The new capitalism
  • The importance of the light buyer
  • Direct and indirect effects of advertising
Control code
ocn849204594
Dimensions
24 cm
Extent
xxiv, 171 pages
Isbn
9780749471484
Lccn
2013044127
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)849204594

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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