The Resource Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns : a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand, Claire Elizabeth Robinson

Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns : a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand, Claire Elizabeth Robinson

Label
Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns : a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand
Title
Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns
Title remainder
a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand
Statement of responsibility
Claire Elizabeth Robinson
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Robinson, Claire
Dissertation note
Thesis (Ph. D.)--Massey University, Palmerston North, 2006
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • abstracts summaries
  • bibliography
  • theses
http://library.link/vocab/subjectName
  • Marketing
  • Advertising, Political
  • Political campaigns
  • New Zealand
  • New Zealand
Label
Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns : a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand, Claire Elizabeth Robinson
Instantiates
Publication
Bibliography note
Includes bibliographical references (leaves 287-310)
Contents
1. Introduction -- 2. Decoding advertisments -- 3. 1999 campaign -- 4. 2002 campaign -- 5. Conclusion
Control code
11330622
Dimensions
30 cm
Extent
xi, 310 leaves
Other physical details
ill. (some col.)
Label
Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns : a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand, Claire Elizabeth Robinson
Publication
Bibliography note
Includes bibliographical references (leaves 287-310)
Contents
1. Introduction -- 2. Decoding advertisments -- 3. 1999 campaign -- 4. 2002 campaign -- 5. Conclusion
Control code
11330622
Dimensions
30 cm
Extent
xi, 310 leaves
Other physical details
ill. (some col.)

Library Locations

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    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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