Coverart for item
The Resource Advertising and its mental laws, by Henry Foster Adams .

Advertising and its mental laws, by Henry Foster Adams .

Label
Advertising and its mental laws
Title
Advertising and its mental laws
Statement of responsibility
by Henry Foster Adams .
Creator
Subject
Language
eng
Summary
This book is intended for students of the psychology of advertising, though much of the material which is contained in it will undoubtedly be of benefit to those in the practical side of advertising. The behavioristic standpoint has been adhered to throughout, for the student of advertising is interested primarily in what mind does, not in what it is. The author has endeavored to accomplish three things in the development of this work. First, to present in simple language the basic facts and principles of psychology which are related to advertising and point out the application of the principles. Secondly, the author has endeavored to reduce the complexity of a printed advertisement to its elements and to show with mathematical exactness the effect of the various elements. This has been done in large measure by devising experiments to test the effect of one factor in isolation, then the effect of a second, a third, etc. The book, consequently, is an endeavor to put the psychology of advertising on a quantitative basis, strictly scientific basis. Thirdly, the results of the experiments have been compared with the results of actual advertising campaigns in which similar problems have been involved and it has been found that the relationship between the business test and the theoretical test is strikingly close. In order to produce effective advertising, it is necessary that the advertisement lead to some action. Consequently, the author has endeavored to analyze action thoroughly, showing why so many advertisements lack effectiveness, why people do not act in response to them, and giving in some detail devices which will improve the motivational factor of an advertisement. (PsycINFO Database Record (c) 2005 APA, all rights reserved)
Member of
Action
digitized
http://bibfra.me/vocab/lite/collectionName
PsycBOOKS
http://library.link/vocab/creatorName
Adams, Henry Foster
Dewey number
659
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Advertising
  • Psychology
  • Advertising as Topic
  • Psychology
Label
Advertising and its mental laws, by Henry Foster Adams .
Instantiates
Publication
Antecedent source
unknown
Color
multicolored
Control code
ocn205218528
Dimensions
unknown
Extent
1 online resource (xi, 333 pages)
File format
unknown
Form of item
online
Issuing body
Made available through: American Psychological Association's PsyBooks Collection
Level of compression
unknown
Other physical details
illustrations, plates, diagrams
Quality assurance targets
unknown
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)205218528
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Advertising and its mental laws, by Henry Foster Adams .
Publication
Antecedent source
unknown
Color
multicolored
Control code
ocn205218528
Dimensions
unknown
Extent
1 online resource (xi, 333 pages)
File format
unknown
Form of item
online
Issuing body
Made available through: American Psychological Association's PsyBooks Collection
Level of compression
unknown
Other physical details
illustrations, plates, diagrams
Quality assurance targets
unknown
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)205218528
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

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