Coverart for item
The Resource Advertising : strategy, creativity and media, Chris Fill, Graham Hughes, Scott De Francesco

Advertising : strategy, creativity and media, Chris Fill, Graham Hughes, Scott De Francesco

Label
Advertising : strategy, creativity and media
Title
Advertising
Title remainder
strategy, creativity and media
Statement of responsibility
Chris Fill, Graham Hughes, Scott De Francesco
Creator
Contributor
Subject
Language
eng
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Fill, Chris
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Hughes, Graham
  • De Francesco, Scott
http://library.link/vocab/subjectName
  • Advertising
  • Mass media
  • Digital media
Label
Advertising : strategy, creativity and media, Chris Fill, Graham Hughes, Scott De Francesco
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
An introduction to advertising -- OK, so is this the right meaning? -- Advertising: theories, concepts and frameworks -- Advertising: strategies, planning and positioning -- Creativity, content and sppeals -- Brand communications: the role of advertising -- The advertising industry -- Traditional media -- Digital media and emerging technologies -- Media planning -- Measuring advertising efficiency and effectiveness -- Standards and responsibilities -- Contemporary issues in advertising
Control code
ocn795847951
Dimensions
27 cm
Extent
xxii, 394 p.
Isbn
9780273760894
Isbn Type
(pbk.)
Other physical details
col. ill.
System control number
(OCoLC)795847951
Label
Advertising : strategy, creativity and media, Chris Fill, Graham Hughes, Scott De Francesco
Publication
Bibliography note
Includes bibliographical references and index
Contents
An introduction to advertising -- OK, so is this the right meaning? -- Advertising: theories, concepts and frameworks -- Advertising: strategies, planning and positioning -- Creativity, content and sppeals -- Brand communications: the role of advertising -- The advertising industry -- Traditional media -- Digital media and emerging technologies -- Media planning -- Measuring advertising efficiency and effectiveness -- Standards and responsibilities -- Contemporary issues in advertising
Control code
ocn795847951
Dimensions
27 cm
Extent
xxii, 394 p.
Isbn
9780273760894
Isbn Type
(pbk.)
Other physical details
col. ill.
System control number
(OCoLC)795847951

Library Locations

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      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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