Coverart for item
The Resource Advanced introduction to entrepreneurship, Robert D. Hisrich

Advanced introduction to entrepreneurship, Robert D. Hisrich

Label
Advanced introduction to entrepreneurship
Title
Advanced introduction to entrepreneurship
Statement of responsibility
Robert D. Hisrich
Title variation
Entrepreneurship
Creator
Author
Subject
Language
eng
Member of
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Hisrich, Robert D
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Elgar advanced introductions
http://library.link/vocab/subjectName
Entrepreneurship
Label
Advanced introduction to entrepreneurship, Robert D. Hisrich
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The nature of entrepreneurship
  • Software
  • Summary
  • 10.
  • The organizational plan
  • Scenario: Gilad Japhet - MyHeritage
  • Introduction
  • Developing the organizational plan
  • Selecting a legal form
  • Legal forms of organization
  • Organizational structure and operations
  • Summary
  • Summary
  • 11.
  • Obtaining capital and other resources
  • Scenario: Kelly Flatley and Brendan Synnott - Bear Naked
  • Introduction
  • Sources of financing
  • Obtaining other resources
  • Summary
  • 12.
  • Launching the venture
  • 2.
  • Scenario: Chase Adam - Watsi
  • Introduction
  • Situation analysis
  • Adoption process
  • Concept of newness
  • Market positioning
  • Strategies for launch
  • First mover advantage
  • Develop a contingency plan
  • Summary
  • The entrepreneur and entrepreneurial decision making
  • 13.
  • Growing the venture
  • Scenario: Father Greg Boyle - Homeboy Industries
  • Introduction
  • Identifying core capabilities
  • Benchmarking
  • Growth cycle of the venture
  • Characteristics of fast-growing ventures
  • Management actions enabling growth
  • Growth strategies
  • Scenario: Kathy Giusti - Multiple Myeloma Research Foundation
  • Methods for growing a venture
  • Summary
  • 14.
  • Building a lasting company and ending the venture
  • Scenario: Alexis Ohanian and Steve Huffman - Reddit
  • Introduction
  • Building a sustainable venture
  • Valuing the venture
  • Managing the downside
  • Mergers
  • Introduction
  • Selling the business
  • Closing the doors
  • Bankruptcy
  • Summary
  • Aspects of being an entrepreneur
  • Acting entrepreneurially
  • Entrepreneurial decision process
  • Possibility of new venture formation
  • Machine generated contents note:
  • Background and characteristics
  • The entrepreneurial process
  • Types of enterprises
  • Summary
  • 3.
  • Corporate, government and social entrepreneurship
  • Scenario: Ken Kutaragi - Sony Corporation/Sony PlayStation
  • Introduction
  • Managerial versus entrepreneurial decision making
  • Corporate entrepreneurship
  • 1.
  • Leadership characteristics
  • Aspects of corporate entrepreneurship
  • Implementing a corporate entrepreneurship program
  • Benefits of a corporate entrepreneurship program
  • Governpreneurship: entrepreneurship in government
  • Social entrepreneurship
  • Summary
  • 4.
  • Creativity and innovation
  • Scenario: Gabor and Andras Forgacs - Modern Meadow
  • Entrepreneurship: a historical perspective
  • Introduction
  • Creativity
  • The creative process
  • Creative problem-solving techniques
  • Creativity and innovation
  • Innovation
  • Characterizations of innovation
  • Phases of innovation
  • Summary
  • 5.
  • Scenario: Tim and Karrie League - Alamo Drafthouse
  • Identifying opportunity
  • Scenario: Kevin Knight - Knight Solutions
  • Introduction
  • Opportunity recognition
  • Trend analysis
  • Demographic analysis
  • Gap analysis
  • Sources of new ideas
  • Methods of generating ideas
  • New emerging industries
  • Introduction
  • Opportunity assessment plan
  • Summary
  • 6.
  • Creating and protecting the business idea
  • Scenario: Phanindra Sama - redBus
  • Introduction
  • Creativity
  • Design thinking
  • Classification of new products
  • Product planning and development process
  • Entrepreneurship and economic development
  • Developing the business concept
  • Protecting the idea
  • Summary
  • 7.
  • The business plan
  • Scenario: Sophia Amoruso - Nasty Gal
  • Introduction
  • Purposes of a business plan
  • Benefits of a business plan
  • Elements of the business plan
  • Entrepreneurship through the ages Definitions of the entrepreneur
  • Business plan development and update
  • Summary
  • 8.
  • The marketing plan
  • Scenario: Claire Boonstra, Maarten Lens-FitzGerald and Raimo van der Klein - Layar
  • Introduction
  • Requirements for an effective plan
  • Understanding and selecting the target market
  • The marketing plan
  • Forecasting sales
  • Examples of entrepreneurial leadership
  • Summary
  • 9.
  • The financial plan
  • Scenario: Clayton Christopher and David Smith - Sweet Leaf Tea
  • Introduction
  • The financial plan
  • Sources and uses of fund statement
  • Pro forma income statements
  • Pro forma cash flow statement
  • Pro forma balance sheet
Control code
ocn889735574
Dimensions
22 cm
Extent
xi, 284 pages
Isbn
9781782546153
Lccn
2014938769
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)889735574
Label
Advanced introduction to entrepreneurship, Robert D. Hisrich
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The nature of entrepreneurship
  • Software
  • Summary
  • 10.
  • The organizational plan
  • Scenario: Gilad Japhet - MyHeritage
  • Introduction
  • Developing the organizational plan
  • Selecting a legal form
  • Legal forms of organization
  • Organizational structure and operations
  • Summary
  • Summary
  • 11.
  • Obtaining capital and other resources
  • Scenario: Kelly Flatley and Brendan Synnott - Bear Naked
  • Introduction
  • Sources of financing
  • Obtaining other resources
  • Summary
  • 12.
  • Launching the venture
  • 2.
  • Scenario: Chase Adam - Watsi
  • Introduction
  • Situation analysis
  • Adoption process
  • Concept of newness
  • Market positioning
  • Strategies for launch
  • First mover advantage
  • Develop a contingency plan
  • Summary
  • The entrepreneur and entrepreneurial decision making
  • 13.
  • Growing the venture
  • Scenario: Father Greg Boyle - Homeboy Industries
  • Introduction
  • Identifying core capabilities
  • Benchmarking
  • Growth cycle of the venture
  • Characteristics of fast-growing ventures
  • Management actions enabling growth
  • Growth strategies
  • Scenario: Kathy Giusti - Multiple Myeloma Research Foundation
  • Methods for growing a venture
  • Summary
  • 14.
  • Building a lasting company and ending the venture
  • Scenario: Alexis Ohanian and Steve Huffman - Reddit
  • Introduction
  • Building a sustainable venture
  • Valuing the venture
  • Managing the downside
  • Mergers
  • Introduction
  • Selling the business
  • Closing the doors
  • Bankruptcy
  • Summary
  • Aspects of being an entrepreneur
  • Acting entrepreneurially
  • Entrepreneurial decision process
  • Possibility of new venture formation
  • Machine generated contents note:
  • Background and characteristics
  • The entrepreneurial process
  • Types of enterprises
  • Summary
  • 3.
  • Corporate, government and social entrepreneurship
  • Scenario: Ken Kutaragi - Sony Corporation/Sony PlayStation
  • Introduction
  • Managerial versus entrepreneurial decision making
  • Corporate entrepreneurship
  • 1.
  • Leadership characteristics
  • Aspects of corporate entrepreneurship
  • Implementing a corporate entrepreneurship program
  • Benefits of a corporate entrepreneurship program
  • Governpreneurship: entrepreneurship in government
  • Social entrepreneurship
  • Summary
  • 4.
  • Creativity and innovation
  • Scenario: Gabor and Andras Forgacs - Modern Meadow
  • Entrepreneurship: a historical perspective
  • Introduction
  • Creativity
  • The creative process
  • Creative problem-solving techniques
  • Creativity and innovation
  • Innovation
  • Characterizations of innovation
  • Phases of innovation
  • Summary
  • 5.
  • Scenario: Tim and Karrie League - Alamo Drafthouse
  • Identifying opportunity
  • Scenario: Kevin Knight - Knight Solutions
  • Introduction
  • Opportunity recognition
  • Trend analysis
  • Demographic analysis
  • Gap analysis
  • Sources of new ideas
  • Methods of generating ideas
  • New emerging industries
  • Introduction
  • Opportunity assessment plan
  • Summary
  • 6.
  • Creating and protecting the business idea
  • Scenario: Phanindra Sama - redBus
  • Introduction
  • Creativity
  • Design thinking
  • Classification of new products
  • Product planning and development process
  • Entrepreneurship and economic development
  • Developing the business concept
  • Protecting the idea
  • Summary
  • 7.
  • The business plan
  • Scenario: Sophia Amoruso - Nasty Gal
  • Introduction
  • Purposes of a business plan
  • Benefits of a business plan
  • Elements of the business plan
  • Entrepreneurship through the ages Definitions of the entrepreneur
  • Business plan development and update
  • Summary
  • 8.
  • The marketing plan
  • Scenario: Claire Boonstra, Maarten Lens-FitzGerald and Raimo van der Klein - Layar
  • Introduction
  • Requirements for an effective plan
  • Understanding and selecting the target market
  • The marketing plan
  • Forecasting sales
  • Examples of entrepreneurial leadership
  • Summary
  • 9.
  • The financial plan
  • Scenario: Clayton Christopher and David Smith - Sweet Leaf Tea
  • Introduction
  • The financial plan
  • Sources and uses of fund statement
  • Pro forma income statements
  • Pro forma cash flow statement
  • Pro forma balance sheet
Control code
ocn889735574
Dimensions
22 cm
Extent
xi, 284 pages
Isbn
9781782546153
Lccn
2014938769
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)889735574

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
Processing Feedback ...