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The Resource According to Kotler : the world's foremost authority on marketing answers your questions, Philip Kotler

According to Kotler : the world's foremost authority on marketing answers your questions, Philip Kotler

Label
According to Kotler : the world's foremost authority on marketing answers your questions
Title
According to Kotler
Title remainder
the world's foremost authority on marketing answers your questions
Statement of responsibility
Philip Kotler
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Kotler, Philip
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
Marketing
Label
According to Kotler : the world's foremost authority on marketing answers your questions, Philip Kotler
Instantiates
Publication
Note
Includes index
Contents
Pt. 1. Markets and marketing -- Pt. 2. Marketing strategy -- Pt. 3. Marketing tools (the 4Ps) -- Pt. 4. Marketing planning -- Pt. 5. Marketing organization -- Pt. 6. Marketing control -- Pt. 7. Marketing areas of application -- Pt. 8. Marketing excellence
Control code
9114963
Dimensions
23 cm
Edition
1st ed
Extent
168 p.
Isbn
9780814472958
Lccn
2005001422
System control number
  • (BNAtoc) 2005001422
  • (DLC) 2005001422
Label
According to Kotler : the world's foremost authority on marketing answers your questions, Philip Kotler
Publication
Note
Includes index
Contents
Pt. 1. Markets and marketing -- Pt. 2. Marketing strategy -- Pt. 3. Marketing tools (the 4Ps) -- Pt. 4. Marketing planning -- Pt. 5. Marketing organization -- Pt. 6. Marketing control -- Pt. 7. Marketing areas of application -- Pt. 8. Marketing excellence
Control code
9114963
Dimensions
23 cm
Edition
1st ed
Extent
168 p.
Isbn
9780814472958
Lccn
2005001422
System control number
  • (BNAtoc) 2005001422
  • (DLC) 2005001422

Subject

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      -40.385340 175.617349
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