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The Resource A very short, fairly interesting and reasonably cheap book about studying marketing, Jim Blythe

A very short, fairly interesting and reasonably cheap book about studying marketing, Jim Blythe

Label
A very short, fairly interesting and reasonably cheap book about studying marketing
Title
A very short, fairly interesting and reasonably cheap book about studying marketing
Statement of responsibility
Jim Blythe
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Blythe, Jim
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
A very short, fairly interesting and reasonably cheap book about studying marketing, Jim Blythe
Instantiates
Publication
Contents
  • Marketing as a proper subject
  • 3.
  • The marketing gurus and some of their thinking
  • 4.
  • Marketing concepts and contexts
  • Pt. III.
  • Selling marketing
  • 5.
  • Why marketing doesn't work
  • Introduction : studying marketing
  • Pt. I.
  • Proper subjects that preceded marketing
  • 1.
  • The economists
  • 2.
  • Behavioural scientists
  • Pt. II.
Control code
11000070
Dimensions
20 cm
Extent
146 p.
Isbn
9781412930871
Isbn Type
(hbk.)
System control number
  • (Uk)013547340
  • (BNAtoc)B3787830
Label
A very short, fairly interesting and reasonably cheap book about studying marketing, Jim Blythe
Publication
Contents
  • Marketing as a proper subject
  • 3.
  • The marketing gurus and some of their thinking
  • 4.
  • Marketing concepts and contexts
  • Pt. III.
  • Selling marketing
  • 5.
  • Why marketing doesn't work
  • Introduction : studying marketing
  • Pt. I.
  • Proper subjects that preceded marketing
  • 1.
  • The economists
  • 2.
  • Behavioural scientists
  • Pt. II.
Control code
11000070
Dimensions
20 cm
Extent
146 p.
Isbn
9781412930871
Isbn Type
(hbk.)
System control number
  • (Uk)013547340
  • (BNAtoc)B3787830

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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