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The Resource A reader in marketing communications, Philip J. Kitchen ... [et al.]

A reader in marketing communications, Philip J. Kitchen ... [et al.]

Label
A reader in marketing communications
Title
A reader in marketing communications
Statement of responsibility
Philip J. Kitchen ... [et al.]
Contributor
Subject
Language
eng
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kitchen, Philip J
http://library.link/vocab/subjectName
  • Communication in marketing
  • Marketing
  • Advertising
Label
A reader in marketing communications, Philip J. Kitchen ... [et al.]
Instantiates
Publication
Bibliography note
Includes bibliographical references
Contents
  • Patrick de Pelsmacker
  • 4.
  • Sales promotion
  • Patrick de Pelsmacker
  • 5.
  • From direct mail to direct response marketing
  • Don E. Schultz
  • 6.
  • Marketing public relations
  • Philip J. Kitchen
  • 1.
  • 7.
  • Sponsorship
  • Lynne Eagle
  • 8.
  • Personal selling
  • Lynne Eagle
  • 9.
  • The Internet and the World Wide Web
  • Patrick de Pelsmacker
  • 10.
  • Marketing communications
  • The roots of relationship marketing
  • Don E. Schultz
  • 11.
  • Marketing metrics : from tactical to strategic measures
  • Don E. Schultz
  • 12.
  • Conclusion
  • Philip J. Kitchen
  • Philip J. Kitchen
  • 2.
  • From advertising to integrated marketing communications
  • Don E. Schultz
  • 3.
  • Advertising : what to say, when
Control code
9129815
Dimensions
25 cm
Extent
xviii, 273 p.
Isbn
9780415356480
Isbn Type
(hard cover)
Lccn
2005002957
System control number
  • (BNAtoc) 2005002957
  • (DLC) 2005002957
  • (Uk)013215374
  • 9129815
Label
A reader in marketing communications, Philip J. Kitchen ... [et al.]
Publication
Bibliography note
Includes bibliographical references
Contents
  • Patrick de Pelsmacker
  • 4.
  • Sales promotion
  • Patrick de Pelsmacker
  • 5.
  • From direct mail to direct response marketing
  • Don E. Schultz
  • 6.
  • Marketing public relations
  • Philip J. Kitchen
  • 1.
  • 7.
  • Sponsorship
  • Lynne Eagle
  • 8.
  • Personal selling
  • Lynne Eagle
  • 9.
  • The Internet and the World Wide Web
  • Patrick de Pelsmacker
  • 10.
  • Marketing communications
  • The roots of relationship marketing
  • Don E. Schultz
  • 11.
  • Marketing metrics : from tactical to strategic measures
  • Don E. Schultz
  • 12.
  • Conclusion
  • Philip J. Kitchen
  • Philip J. Kitchen
  • 2.
  • From advertising to integrated marketing communications
  • Don E. Schultz
  • 3.
  • Advertising : what to say, when
Control code
9129815
Dimensions
25 cm
Extent
xviii, 273 p.
Isbn
9780415356480
Isbn Type
(hard cover)
Lccn
2005002957
System control number
  • (BNAtoc) 2005002957
  • (DLC) 2005002957
  • (Uk)013215374
  • 9129815

Library Locations

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      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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