The Resource A cross-cultural content analysis of the portrayal of food and nutrition, in television advertising and programmes in New Zealand and Japan : a thesis presented in partial fulfilment of the requirements for the degree of MBS in Marketing at Massey University, Albany, New Zealand, Jacinta Hawkins

A cross-cultural content analysis of the portrayal of food and nutrition, in television advertising and programmes in New Zealand and Japan : a thesis presented in partial fulfilment of the requirements for the degree of MBS in Marketing at Massey University, Albany, New Zealand, Jacinta Hawkins

Label
A cross-cultural content analysis of the portrayal of food and nutrition, in television advertising and programmes in New Zealand and Japan : a thesis presented in partial fulfilment of the requirements for the degree of MBS in Marketing at Massey University, Albany, New Zealand
Title
A cross-cultural content analysis of the portrayal of food and nutrition, in television advertising and programmes in New Zealand and Japan
Title remainder
a thesis presented in partial fulfilment of the requirements for the degree of MBS in Marketing at Massey University, Albany, New Zealand
Statement of responsibility
Jacinta Hawkins
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Hawkins, Jacinta
Dissertation note
Thesis (M.B.S.)--Massey University, Albany, 2003
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • abstracts summaries
  • bibliography
  • theses
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Television advertising and children
  • Television advertising and children
  • Television and children
  • Television and children
Label
A cross-cultural content analysis of the portrayal of food and nutrition, in television advertising and programmes in New Zealand and Japan : a thesis presented in partial fulfilment of the requirements for the degree of MBS in Marketing at Massey University, Albany, New Zealand, Jacinta Hawkins
Instantiates
Publication
Bibliography note
Includes bibliographical references (leaves 148-157)
Control code
8639926
Dimensions
30 cm
Extent
1 v. (various pagings)
Other physical details
ill.
Label
A cross-cultural content analysis of the portrayal of food and nutrition, in television advertising and programmes in New Zealand and Japan : a thesis presented in partial fulfilment of the requirements for the degree of MBS in Marketing at Massey University, Albany, New Zealand, Jacinta Hawkins
Publication
Bibliography note
Includes bibliographical references (leaves 148-157)
Control code
8639926
Dimensions
30 cm
Extent
1 v. (various pagings)
Other physical details
ill.

Library Locations

    • Albany LibraryBorrow it
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      -36.733330 174.700641
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    • ManawatÅ« LibraryBorrow it
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      -40.385340 175.617349
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