The Resource --And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski
--And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski
Resource Information
The item --And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Massey University Library, University of New Zealand.This item is available to borrow from 2 library branches.
Resource Information
The item --And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Massey University Library, University of New Zealand.
This item is available to borrow from 2 library branches.
- Language
- eng
- Extent
- xvii, 270 p.
- Contents
-
- Chapter 1. Executive Summary: The Five Core Principles for Turning Clients and Prospects into Raving Fans
- Chapter 2. First Principle: What Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiation
- Chapter 3. Second Principle: Focus Your Marketing on Benefits, Results, and a Call to Action: What's Really in It for Them
- Chapter 4. Third Principle: Go Viral!: Create Memorable Impactful Messaging Worthy of a Pass-Along
- Chapter 5. Fourth Principle: Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Mescage Fast
- Chapter 6. Fifth Principle: The Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategy
- Chapter 7. Create a Playbook that Fits Your Business and Your Personality Design Your Own Marketing Action Plan
- Chapter 8. Build a Brand Identity on a Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money
- Chapter 9. Find Your Niche: Corner the Market One Segment at a Time!
- Chapter 10. Techniques for Creating a Memorable Experience: Give 'Em Something to Talk About!
- Chapter 11. Your Best Prospects Come from Referrals: Scripts and Strategies for Increasing Your Introductions to Others
- Chapter 12. My Web Site Is Working!: Turn a Bland Site and Your Internet Presence into a Moneymaker
- Chapter 13. Social Media: Effective Strategies that Don't Consume All of Your Time
- Chapter 14. Permission-Based Marketing: Strategies for Successful E-Mail and E-Newsletters
- Chapter 15. Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy
- Chapter 16. Direct Mail: Simple Principles for Gaining Sales from Good Old-Fashioned Mail
- Chapter 17. Events and Seminars: Creating Buzz and Sales Through Group Presentations
- Chapter 18. Media Methods to Gain Celebrity Status: Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention
- Chapter 19. Special Tactics for Financial Advisors: Ten Specific Strategies Working Today
- Isbn
- 9780470601761
- Label
- --And the clients went wild! : how savvy professionals win all the business they want
- Title
- --And the clients went wild!
- Title remainder
- how savvy professionals win all the business they want
- Statement of responsibility
- Maribeth Kuzmeski
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Kuzmeski, Maribeth
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Customer services
- Success in business
- Label
- --And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski
- Bibliography note
- Includes bibliographical references and index
- Contents
- Chapter 1. Executive Summary: The Five Core Principles for Turning Clients and Prospects into Raving Fans -- Chapter 2. First Principle: What Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiation -- Chapter 3. Second Principle: Focus Your Marketing on Benefits, Results, and a Call to Action: What's Really in It for Them -- Chapter 4. Third Principle: Go Viral!: Create Memorable Impactful Messaging Worthy of a Pass-Along -- Chapter 5. Fourth Principle: Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Mescage Fast -- Chapter 6. Fifth Principle: The Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategy -- Chapter 7. Create a Playbook that Fits Your Business and Your Personality Design Your Own Marketing Action Plan -- Chapter 8. Build a Brand Identity on a Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money -- Chapter 9. Find Your Niche: Corner the Market One Segment at a Time! -- Chapter 10. Techniques for Creating a Memorable Experience: Give 'Em Something to Talk About! -- Chapter 11. Your Best Prospects Come from Referrals: Scripts and Strategies for Increasing Your Introductions to Others -- Chapter 12. My Web Site Is Working!: Turn a Bland Site and Your Internet Presence into a Moneymaker -- Chapter 13. Social Media: Effective Strategies that Don't Consume All of Your Time -- Chapter 14. Permission-Based Marketing: Strategies for Successful E-Mail and E-Newsletters -- Chapter 15. Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy -- Chapter 16. Direct Mail: Simple Principles for Gaining Sales from Good Old-Fashioned Mail -- Chapter 17. Events and Seminars: Creating Buzz and Sales Through Group Presentations -- Chapter 18. Media Methods to Gain Celebrity Status: Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention -- Chapter 19. Special Tactics for Financial Advisors: Ten Specific Strategies Working Today
- Control code
- ocn551196167
- Dimensions
- 24 cm
- Extent
- xvii, 270 p.
- Isbn
- 9780470601761
- Isbn Type
- (cloth)
- Lccn
- 2010005940
- Other physical details
- ill.
- System control number
- (OCoLC)551196167
- Label
- --And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski
- Bibliography note
- Includes bibliographical references and index
- Contents
- Chapter 1. Executive Summary: The Five Core Principles for Turning Clients and Prospects into Raving Fans -- Chapter 2. First Principle: What Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiation -- Chapter 3. Second Principle: Focus Your Marketing on Benefits, Results, and a Call to Action: What's Really in It for Them -- Chapter 4. Third Principle: Go Viral!: Create Memorable Impactful Messaging Worthy of a Pass-Along -- Chapter 5. Fourth Principle: Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Mescage Fast -- Chapter 6. Fifth Principle: The Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategy -- Chapter 7. Create a Playbook that Fits Your Business and Your Personality Design Your Own Marketing Action Plan -- Chapter 8. Build a Brand Identity on a Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money -- Chapter 9. Find Your Niche: Corner the Market One Segment at a Time! -- Chapter 10. Techniques for Creating a Memorable Experience: Give 'Em Something to Talk About! -- Chapter 11. Your Best Prospects Come from Referrals: Scripts and Strategies for Increasing Your Introductions to Others -- Chapter 12. My Web Site Is Working!: Turn a Bland Site and Your Internet Presence into a Moneymaker -- Chapter 13. Social Media: Effective Strategies that Don't Consume All of Your Time -- Chapter 14. Permission-Based Marketing: Strategies for Successful E-Mail and E-Newsletters -- Chapter 15. Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy -- Chapter 16. Direct Mail: Simple Principles for Gaining Sales from Good Old-Fashioned Mail -- Chapter 17. Events and Seminars: Creating Buzz and Sales Through Group Presentations -- Chapter 18. Media Methods to Gain Celebrity Status: Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention -- Chapter 19. Special Tactics for Financial Advisors: Ten Specific Strategies Working Today
- Control code
- ocn551196167
- Dimensions
- 24 cm
- Extent
- xvii, 270 p.
- Isbn
- 9780470601761
- Isbn Type
- (cloth)
- Lccn
- 2010005940
- Other physical details
- ill.
- System control number
- (OCoLC)551196167
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