Coverart for item
The Resource --And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski

--And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski

Label
--And the clients went wild! : how savvy professionals win all the business they want
Title
--And the clients went wild!
Title remainder
how savvy professionals win all the business they want
Statement of responsibility
Maribeth Kuzmeski
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kuzmeski, Maribeth
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Customer services
  • Success in business
Label
--And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Chapter 1. Executive Summary: The Five Core Principles for Turning Clients and Prospects into Raving Fans -- Chapter 2. First Principle: What Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiation -- Chapter 3. Second Principle: Focus Your Marketing on Benefits, Results, and a Call to Action: What's Really in It for Them -- Chapter 4. Third Principle: Go Viral!: Create Memorable Impactful Messaging Worthy of a Pass-Along -- Chapter 5. Fourth Principle: Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Mescage Fast -- Chapter 6. Fifth Principle: The Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategy -- Chapter 7. Create a Playbook that Fits Your Business and Your Personality Design Your Own Marketing Action Plan -- Chapter 8. Build a Brand Identity on a Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money -- Chapter 9. Find Your Niche: Corner the Market One Segment at a Time! -- Chapter 10. Techniques for Creating a Memorable Experience: Give 'Em Something to Talk About! -- Chapter 11. Your Best Prospects Come from Referrals: Scripts and Strategies for Increasing Your Introductions to Others -- Chapter 12. My Web Site Is Working!: Turn a Bland Site and Your Internet Presence into a Moneymaker -- Chapter 13. Social Media: Effective Strategies that Don't Consume All of Your Time -- Chapter 14. Permission-Based Marketing: Strategies for Successful E-Mail and E-Newsletters -- Chapter 15. Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy -- Chapter 16. Direct Mail: Simple Principles for Gaining Sales from Good Old-Fashioned Mail -- Chapter 17. Events and Seminars: Creating Buzz and Sales Through Group Presentations -- Chapter 18. Media Methods to Gain Celebrity Status: Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention -- Chapter 19. Special Tactics for Financial Advisors: Ten Specific Strategies Working Today
Control code
ocn551196167
Dimensions
24 cm
Extent
xvii, 270 p.
Isbn
9780470601761
Isbn Type
(cloth)
Lccn
2010005940
Other physical details
ill.
System control number
(OCoLC)551196167
Label
--And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski
Publication
Bibliography note
Includes bibliographical references and index
Contents
Chapter 1. Executive Summary: The Five Core Principles for Turning Clients and Prospects into Raving Fans -- Chapter 2. First Principle: What Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiation -- Chapter 3. Second Principle: Focus Your Marketing on Benefits, Results, and a Call to Action: What's Really in It for Them -- Chapter 4. Third Principle: Go Viral!: Create Memorable Impactful Messaging Worthy of a Pass-Along -- Chapter 5. Fourth Principle: Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Mescage Fast -- Chapter 6. Fifth Principle: The Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategy -- Chapter 7. Create a Playbook that Fits Your Business and Your Personality Design Your Own Marketing Action Plan -- Chapter 8. Build a Brand Identity on a Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money -- Chapter 9. Find Your Niche: Corner the Market One Segment at a Time! -- Chapter 10. Techniques for Creating a Memorable Experience: Give 'Em Something to Talk About! -- Chapter 11. Your Best Prospects Come from Referrals: Scripts and Strategies for Increasing Your Introductions to Others -- Chapter 12. My Web Site Is Working!: Turn a Bland Site and Your Internet Presence into a Moneymaker -- Chapter 13. Social Media: Effective Strategies that Don't Consume All of Your Time -- Chapter 14. Permission-Based Marketing: Strategies for Successful E-Mail and E-Newsletters -- Chapter 15. Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy -- Chapter 16. Direct Mail: Simple Principles for Gaining Sales from Good Old-Fashioned Mail -- Chapter 17. Events and Seminars: Creating Buzz and Sales Through Group Presentations -- Chapter 18. Media Methods to Gain Celebrity Status: Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention -- Chapter 19. Special Tactics for Financial Advisors: Ten Specific Strategies Working Today
Control code
ocn551196167
Dimensions
24 cm
Extent
xvii, 270 p.
Isbn
9780470601761
Isbn Type
(cloth)
Lccn
2010005940
Other physical details
ill.
System control number
(OCoLC)551196167

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